Brand authenticity: 25 Years of research J Södergren International Journal of Consumer Studies 45 (4), 645-663, 2021 | 209 | 2021 |
Disability in influencer marketing: a complex model of disability representation J Södergren, N Vallström Journal of marketing management 39 (11-12), 1012-1042, 2023 | 18 | 2023 |
The Viking myth: Nostalgia and collective guilt J Södergren Consumption Markets & Culture 25 (5), 449-468, 2022 | 15 | 2022 |
Tales from the crypt: A psychoanalytic approach to disability representation in advertising J Södergren, J Hietanen, N Vallström Journal of Consumer Culture 23 (4), 747-768, 2023 | 8 | 2023 |
One-armed bandit? An intersectional analysis of Kelly Knox and disabled bodies in influencer marketing J Södergren, N Vallström Advances in consumer research 48, 139-142, 2020 | 8 | 2020 |
On ads as aesthetic objects: a thematic review of aesthetics in advertising research I Dagalp, J Södergren Journal of Advertising 53 (1), 126-147, 2024 | 6 | 2024 |
From aura to jargon: the social life of authentication J Södergren Arts and the Market 9 (2), 115-131, 2019 | 5 | 2019 |
Orwellian marketing: dystopian brandscapes and the art of moving the masses J Södergren Journal of Customer Behaviour 21 (3-4), 158-169, 2022 | 4 | 2022 |
“Woke” Authenticity in Brand Culture: A Patchwork Ethnography J Södergren Stockholm Business School, Stockholm University, 2022 | 3 | 2022 |
Seeing the invisible: brand authenticity and the cultural production of queer imagination J Södergren, N Vallström Arts and the Market 11 (3), 275-297, 2021 | 3 | 2021 |
Every consumer researcher dies alone J Sodergren, M Hjelm, O Ahlberg Journal of Customer Behaviour, 2024 | 1 | 2024 |
Myth J Södergren, N Vallström, I Dagalp, T Broberg Advances in Consumer Research 50, 2022 | 1 | 2022 |
Marketing Forever J Sodergren, D Marikyan, D Davlembayeva, P Savvas, S Chari | | 2024 |
Postcolonial Marketing: A Systematic Review and Research Agenda J Sodergren, A Das | | 2024 |
CCT: Cubist Consumer Theory J Sodergren, M Hjelm, I Dagalp | | 2024 |
Aesthetic Pluralization in Vegan Market Evolution J Sodergren, I Dagalp, J Waverley, A Shankar | | 2024 |
Advertising Aesthetics and Vegan Market Evolution J Sodergren, J Waverley, I Dagalp, A Shankar | | 2024 |
“You have to look at it from all angles”: Cubist inquiry in consumer research J Sodergren, M Hjelm, I Dagalp, PG de Monthoux | | 2024 |
Marketing and the theatre of the absurd J Södergren, O Ahlberg, M Hjelm Marketing Theory, 14705931241249020, 2024 | | 2024 |
Writing Brands into Historical Silences: Insights from Wide Sargasso Sea J Södergren, N Vallström Postcolonial Marketing Communication: Images from the Margin, 37-51, 2024 | | 2024 |