| Frozen food revolution: Investigating how availability of frozen food affects consumer buying behavior A Saifullah, N Ahmad, R Ahmed, B Khalid International Journal of economics, commerce and management 2 (8), 2348-0386, 2014 | 14 | 2014 |
| Intra organizational factors that impact employee's loyalty A Saifullah, S Sajjad Journal of Business Strategies 10 (1), 129, 2016 | 8 | 2016 |
| Strategies to Retain Employees in Organizations: How Textile & Telecoms Deal with Their Workforce A Saifullah International Journal of Innovative Research Development, 3 (5): 727 732, 2014 | 4 | 2014 |
| Ravaged Lands: An Investigation of Factors Affecting Pakistan's Tourism Industry R Ahmed, N Ahmad, A Saifullah, I Jatoi Information and Knowledge Management, ISSN, 2014 | 2 | 2014 |
| Measuring factors regarding branded lawn: gauging the effect of branding on purchase decision M Naushad, S Saleem, K Rizvi, A Saifullah J. Econ. Sustain. Devel 5, 16-18, 2014 | 2 | 2014 |
| Measuring consumer awareness and marketing's impact on brand selection A Saifullah, A Memon, N Ahmad South Asian Journal of Marketing & Management Research 7 (10), 27-48, 2017 | | 2017 |
| Measuring consumer awareness and marketing's impact on brand selection A Saifullah, M Awais, B Akhtar International Journal of Marketing and Technology 4 (7), 35-54, 2014 | | 2014 |
| Export Supply and Import Demand Models: An Investigation from Pakistan A Saifullah Indus Journal of Management Sciences 1 (1), 1-7, 2013 | | 2013 |
| Fundamentals of Retail: Measuring the Effect on Brand Value A Saifullah, M Awais | | |
| The Effect of Brand Image on Consumer Decisions: An Investigation from Upscale-Karachi A SAIFULLAH, M AWAIS, B AKHTAR | | |
| What Makes Student’s Click: An Investigation on Student Consumer Decisions from Karachi. A Saifullah, M Awais, B Akhtar, W Majeed | | |
