| Systematic literature review of halal food consumption-qualitative research era 1990-2017 S Naeem, RM Ayyub, I Ishaq, S Sadiq, T Mahmood Journal of Islamic Marketing 11 (3), 687-707, 2020 | 51 | 2020 |
| The behavioral analysis and financial performance of individual investors at Pakistan Stock Exchange T Mahmood, RM Ayyub, M Imran, S Naeem, W Abbas International Journal of Economics and Financial Issues 10 (5), 158, 2020 | 15 | 2020 |
| Factors associated with students’ intention to use e-learning system: A study from public universities of Lahore S Shaheen, MM Kamran, S Naeem, T Mahmood Pakistan Journal of Humanities and Social Sciences 9 (2), 167-173, 2021 | 2 | 2021 |
| Investigating consumer alienation toward broiler leading to food insecurity RM Ayyub, S Naeem, S Ahmed, C Jayawardhena British Food Journal 123 (5), 1776-1792, 2021 | 2 | 2021 |
| An empirical investigation of misperceptions about broiler meat consumers. RM Ayyub, M Bilal, MA Hamza, S Naeem JAPS: Journal of Animal & Plant Sciences 31 (6), 2021 | 1 | 2021 |
| Agrifood supply chain traceability: a systematic literature review S Ahmed, GM Razak, PM Rafi-Ul-Shan, S Naeem, A Mehmood, ... Int. J Sup. Chain. Mgt Vol 10 (5), 13, 2021 | 1 | 2021 |
| Ethnic foods serving cultural bridge or barrier? A systematic literature review RM Ayyub, A Raza, S Naeem, C Dubelaar, MSW Lee International Journal of Intercultural Relations 102, 102011, 2024 | | 2024 |
| Assessing customer satisfaction among farmers availing loans from Zarai Taraqiati bank limited. RM Ayyub, B Haider, R Safdar, S Naeem, MA Awan, S Ayyub JAPS: Journal of Animal & Plant Sciences 32 (4), 2022 | | 2022 |
| Exploring the impact of social media on creating feelings of anti-consumption among Non-Muslims towards Halal foods: A netnographic approach RM Ayyub, D Ilyas, S Naeem, MSW Lee Message from ICAR 2023 Conference Organizers, 32, 0 | | |
