Nonconscious goals and consumer choice TL Chartrand, J Huber, B Shiv, RJ Tanner Journal of consumer research 35 (2), 189-201, 2008 | 557 | 2008 |
Of chameleons and consumption: The impact of mimicry on choice and preferences RJ Tanner, R Ferraro, TL Chartrand, JR Bettman, RV Baaren Journal of Consumer Research 34 (6), 754-766, 2008 | 338 | 2008 |
Conservative when crowded: Social crowding and consumer choice A Maeng, RJ Tanner, D Soman Journal of Marketing Research 50 (6), 739-752, 2013 | 171 | 2013 |
Turning to space: Social density, social class, and the value of things in stores TC O’Guinn, RJ Tanner, A Maeng Journal of Consumer Research 42 (2), 196-213, 2015 | 146 | 2015 |
Unrealistically optimistic consumers: A selective hypothesis testing account for optimism in predictions of future behavior RJ Tanner, KA Carlson Journal of Consumer Research 35 (5), 810-822, 2009 | 121 | 2009 |
Information distortion in the evaluation of a single option SD Bond, KA Carlson, MG Meloy, JE Russo, RJ Tanner Organizational Behavior and Human Decision Processes 102 (2), 240-254, 2007 | 109 | 2007 |
A tiger and a president: Imperceptible celebrity facial cues influence trust and preference RJ Tanner, A Maeng Journal of Consumer Research 39 (4), 769-783, 2012 | 81 | 2012 |
Construing in a crowd: The effects of social crowding on mental construal A Maeng, RJ Tanner Journal of Experimental Social Psychology 49 (6), 1084-1088, 2013 | 52 | 2013 |
Catching nonconscious goals in the act of decision making KA Carlson, RJ Tanner, MG Meloy, JE Russo Organizational Behavior and Human Decision Processes 123 (1), 65-76, 2014 | 38 | 2014 |
Synergy or interference: The effect of product placement on commercial break audience decline DA Schweidel, NZ Foutz, RJ Tanner Marketing Science 33 (6), 763-780, 2014 | 37 | 2014 |
Precommitment bias in the evaluation of a single option SD Bond, KA Carlson, MG Meloy, JE Russo, RJ Tanner Organizational Behavior and Human Decision Processes 102 (2), 240-54, 2007 | 16 | 2007 |
The one-away effect: The pursuit of mere completion B Ruan, E Polman, RJ Tanner Journal of Consumer Research 50 (5), 945-961, 2024 | 5 | 2024 |
Grip not to slip: How haptic roughness leads to psychological ownership B Ruan, J Peck, R Tanner, L Wang Advances in Consumer Research 44, 225, 2016 | 2 | 2016 |
Beyond the Negative Consequences of Crowding: New Psychological Processes and Behavioral Outcomes A Maeng, RJ Tanner, K Wu, Y Ding, M Zhu, EW Wan, SJ Hock, R Bagchi, ... Advances in Consumer Research 45, 243-244, 2017 | 1 | 2017 |
The Competing Goal Strikes Back: Volitional Fulfillment of Nonconscious Goals Enables Opposing Goals to Rebound R Tanner, J Laran, KE Min, T Chartrand ACR North American Advances, 2011 | 1 | 2011 |
Correction to Lehman, Taylor, Kiefe, and Seeman (2009) EJ Strahan, SJ Spencer, MP Zanna, RJ Tanner, R Ferraro, TL Chartrand, ... Social Psychology 38, 556-568, 0 | 1 | |
Identities without Products: When the Preference for Self-Linked Products Weakens L Weiss, RJ Tanner Journal of Consumer Research, ucae038, 2024 | | 2024 |
Mere and Near Completion B Ruan, E Polman, R Tanner ACR North American Advances, 2018 | | 2018 |
Increasing Incentive Effectiveness By Linking the Incentive to a Source the Consumer Paid Into ZY Lu, R Tanner, K Carlson ROBERT MITTELSTAEDT DOCTORAL SYMPOSIUM, 271, 2017 | | 2017 |
The Influence of Social Crowing on Creativity A Maeng, RJ Tanner, K Wu ACR North American Advances, 2017 | | 2017 |