| Effect of Store Atmosphere on Consumer Purchase Intention R Hussain, M Ali International Journal of Marketing Studies 7 (2), 35-42, 2015 | 458 | 2015 |
| Effects of personality on impulsive buying behavior: Evidence from a developing country D Shakaib Farid, M Ali Marketing and Branding Research 5 (1), 31-43, 2018 | 85* | 2018 |
| The role of university switching costs, perceived service quality, perceived university image and student satisfaction in shaping student loyalty M Ali, H Amir, M Ahmed Journal of Marketing for Higher Education 34 (1), 201-22, 2021 | 68* | 2021 |
| Effectiveness of Animated Spokes-Character in Advertising Targeted to Kids K Shuja, M Ali, M Anjum Mehak, A Rahim Journal of Marketing Management and Consumer Behavior 2 (2), 31-47, 2018 | 16 | 2018 |
| Evaluating Advertising Effectiveness of Creative Television Advertisements for High Involvement Products M Ali Pakistan Business Review 17 (4), 916-932, 2016 | 15 | 2016 |
| Consumer Herding Behavior in Online Buying: A Literature Review M Ali, H Amir, A Shamsi International Review of Management and Business Research 10 (1), 345-360, 2021 | 11 | 2021 |
| Telecom Branding in Pakistan: Network Coverage or Value Added Services KA Siddiqui, M Ali, IS Hussain, RK Ahmed Academic Journal of Research in Economics and Management 3 (3), 61-66, 2015 | 11 | 2015 |
| Antecedents of Attitude Toward Counterfeit Wrist Watches M Ali, K Farhat | 5 | 2017 |
| Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers M Ali, H Amir Electronic Commerce Research and Applications 64, 101356, 2024 | 1 | 2024 |
