Management: Second South African Edition D Hellriegel, SE Jackson, J Slocum, G Staude, T Amos, HB Klopper, ... Cape Town: Oxford University Press Southern Africa, 2004 | 306* | 2004 |
Sustainable business models: Corporate reasons, economic effects, social boundaries, environmental actions and organizational challenges in sustainable business practices NM Høgevold, G Svensson, B Wagner, DJ Petzer, HB Klopper, ... Baltic Journal of Management 9 (3), 357-380, 2014 | 119 | 2014 |
A triple bottom line construct and reasons for implementing sustainable business practices in companies and their business networks NM Høgevold, G Svensson, HB Klopper, B Wagner, JCS Valera, C Padin, ... Corporate Governance 15 (4), 427-443, 2015 | 94 | 2015 |
Framing stakeholder considerations and business sustainability efforts: a construct, its dimensions and items G Svensson, NM Høgevold, D Petzer, C Padin, C Ferro, HB Klopper, ... Journal of Business & Industrial Marketing 31 (2), 287-300, 2016 | 68 | 2016 |
The perceived influence of relationship quality on brand loyalty: An emerging market perspective A Ledikwe, M Roberts-Lombard, HB Klopper African Journal of Economic and Management Studies 10 (1), 85-101, 2019 | 65 | 2019 |
Brand management HB Klopper, E North Pearson Education, 2011 | 59 | 2011 |
Viral marketing: a powerful, but dangerous marketing tool HB Klopper South African Journal of Information Management 4 (2), 2002 | 59 | 2002 |
Marketing: fresh perspectives HB Klopper, A Berndt, K Chipp, Z Ismail, M Roberts-Lombard, ... Cape Town: Pearson Prentice Hall, 2006 | 30 | 2006 |
Marketing. Cape Town CW Lamb, JF Hair, C McDaniel, C Boshoff, NS Terblanche, R Elliot, ... Oxford University Press, 2010 | 25 | 2010 |
BRAND AWARENESS IN THE SERVICES SECTOR INFLUENCED BY EIGHT INTERNAL MARKETING ELEMENTS. E Conradie, M Roberts-Lombard, HB Klopper Journal of Global Business & Technology 10 (1), 2014 | 21 | 2014 |
The influence of eleven Ps: An internal marketing and brand awareness perspective in a service environment ES Conradie, M Roberts-Lombard, HB Klopper Southern African Business Review 18 (1), 100-121, 2014 | 19 | 2014 |
Marketing. 4th South African edition CW Lamb, JF Hair, C McDaniel, C Boshoff, NS Terblanche, R Elliot, ... Cape Town: Oxford, 2010 | 19 | 2010 |
Starting out in marketing A Berndt, L Du Plessis, HB Klopper, I Lubbe, M Roberts-Lombard Roodepoort: Future Vision Business Consultants, 235, 2009 | 16 | 2009 |
Marketing 5th CW Lamb, JF Hair, C McDaniel, C Boshoff, N Terblanche, R Elliott, ... Jakarta: Salemba Empat Laudon, Kenneth. C, Jane P. Laudon, 2007 | 16 | 2007 |
Personal branding empirical testing of the criteria for an authentic personal brand A Potgieter, M Doubell, HB Klopper researchgate. net, 2017 | 15 | 2017 |
Product management CJ Jooste, A Berndt, FJ Herbst, HB Klopper New Africa Books, 2005 | 15* | 2005 |
A balanced perspective on brands C Enslin, HB Klopper Brand Management, 2nd ed. Cape Town: Pearson Education South Africa (Pty …, 2011 | 14 | 2011 |
The perceived influence of the elements of internal marketing on the brand image of a staffing agency group C Burin, M Roberts-Lombard, HB Klopper South African Journal of Business Management 46 (1), 71-81, 2015 | 11 | 2015 |
Resident co‐creation: The case of the 2010 Soccer World Cup A Berndt, HB Klopper, I Niemann‐Struweg, C Meintjes European Business Review 25 (4), 336-350, 2013 | 10 | 2013 |
Management, 4th South African edn D Hellriegel, J Slocum, SE Jackson, L Louw, G Staude, T Amos, ... Oxford University Press, Cape Town, 2013 | 10 | 2013 |