Target pricing system D Boyd, M Gordon, J Andersson, CHC Tai, F Yang, A Kolamala, G Cook, ... US Patent 6,963,854, 2005 | 246 | 2005 |
Quality scoring system for advertisements and content in an online system BF Ruiz, P Krishnamurthy, JM Langlois, A Gupta, A Lavi US Patent 9,460,451, 2016 | 56 | 2016 |
Display advertising impact: Search lift and social influence P Papadimitriou, H Garcia-Molina, P Krishnamurthy, RA Lewis, DH Reiley Proceedings of the 17th ACM SIGKDD international conference on Knowledge …, 2011 | 55 | 2011 |
Method and system for generating web pages for topics unassociated with a dominant URL P Papadimitriou, P Krishnamurthy, FK Schmidt US Patent 8,799,260, 2014 | 30 | 2014 |
Simulation framework for evaluating designs for sponsored search markets TW Yan, P Krishnamurthy, K Deshpande, CC Chang, S Acharya US Patent App. 11/965,002, 2009 | 30 | 2009 |
Sponsored search auctions with rich ads R Cavallo, P Krishnamurthy, M Sviridenko, CA Wilkens Proceedings of the 26th International Conference on World Wide Web, 43-51, 2017 | 20 | 2017 |
User Engagement-Based Contextually-Dependent Automated Reserve Price for Non-Guaranteed Delivery Advertising Auction X Yi, Y Jiao, JM Langlois, P Krishnamurthy US Patent App. 14/242,386, 2015 | 18 | 2015 |
Optimizing bidding with multiple campaign types P Jordan, P Krishnamurthy, S Vassilvitskii, M Mahdian US Patent App. 13/664,088, 2014 | 16 | 2014 |
Method and system for formulating bids for internet advertising using forecast data P Jordan, P Krishnamurthy, M Mahdian, S Vassilvitskii US Patent App. 13/629,413, 2014 | 16 | 2014 |
Quality scoring system for advertisements and content in an online system BF Ruiz, P Krishnamurthy, JM Langlois, A Gupta, A Lavi US Patent App. 15/283,847, 2017 | 15 | 2017 |
Methods incorporating pacing constriants for bidding online advertisement display and apparatus conducting the same S Vassilvitskii, PR Jordan, M Mahdian, C Leggetter, P Krishnamurthy, ... US Patent App. 13/539,271, 2014 | 15 | 2014 |
User Engagement-Based Dynamic Reserve Price for Non-Guaranteed Delivery Advertising Auction X Yi, JM Langlois, P Krishnamurthy US Patent App. 14/136,045, 2015 | 14 | 2015 |
A simulation framework for evaluating designs for sponsored search markets S Acharya, P Krishnamurthy, K Deshpande, T Yan, CC Chang WWW 2007 workshop on sponsored search auctions, 2007 | 12 | 2007 |
Selecting among advertisements competing for a slot associated with electronic content delivered over a network based upon predicted latency J Malkin, M Grbovic, P Krishnamurthy, K Mariappan, H Das US Patent App. 14/320,280, 2015 | 8 | 2015 |
Unified marketplace for advertisements and content in an online system BF Ruiz, SJ Gaffney, JM Langlois, P Krishnamurthy, A Lavi US Patent 8,788,338, 2014 | 8 | 2014 |
Inferring an Optimal Minimum Reserve Price from a Distribution of Bids in an Online Auction M Schwarz, M Mejran, P Krishnamurthy US Patent App. 12/422,860, 2010 | 8 | 2010 |
User engagement based nonguaranteed delivery pricing X Yi, Y Jiao, JM Langlois, P Krishnamurthy, X Geng US Patent App. 14/073,575, 2015 | 7 | 2015 |
Method of calculating a reserve price for an auction and apparatus conducting the same D Pardoe, PR Jordan, P Krishnamurthy, S Vassilvitskii, E Vee, M Mahdian, ... US Patent App. 13/539,273, 2014 | 7 | 2014 |
Inferring a Distribution of Values from a Distribution of Bids in an Online Auction M Schwarz, M Mejran, P Krishnamurthy US Patent App. 12/422,845, 2010 | 5 | 2010 |
Method of offline experimentation environment and apparatus conducting the same PR Jordan, P Krishnamurthy, D Pardoe, C Leggetter, S Vassilvitskii, ... US Patent App. 13/539,266, 2014 | 3 | 2014 |