The value of crowdsourcing: can users really compete with professionals in generating new product ideas? MK Poetz, M Schreier Journal of product innovation management 29 (2), 245-256, 2012 | 1808 | 2012 |
Finding Commercially Attractive User Innovations: A Test of Lead‐User Theory* N Franke, E Von Hippel, M Schreier Journal of product innovation management 23 (4), 301-315, 2006 | 1308 | 2006 |
The “I designed it myself” effect in mass customization N Franke, M Schreier, U Kaiser Management science 56 (1), 125-140, 2010 | 1044 | 2010 |
Customer Empowerment in New Product Development* C Fuchs, M Schreier Journal of product innovation management 28 (1), 17-32, 2011 | 838 | 2011 |
The psychological effects of empowerment strategies on consumers’ product demand C Fuchs, E Prandelli, M Schreier Journal of marketing 74 (1), 65-79, 2010 | 755 | 2010 |
Product uniqueness as a driver of customer utility in mass customization N Franke, M Schreier Marketing Letters 19, 93-107, 2008 | 512 | 2008 |
Extending Lead‐User Theory: Antecedents and Consequences of Consumers' Lead Userness* M Schreier, R Prügl Journal of Product Innovation Management 25 (4), 331-346, 2008 | 495 | 2008 |
Why Customers Value Self‐Designed Products: The Importance of Process Effort and Enjoyment* N Franke, M Schreier Journal of product innovation management 27 (7), 1020-1031, 2010 | 481 | 2010 |
The value increment of mass‐customized products: an empirical assessment M Schreier Journal of Consumer Behaviour 5 (4), 317-327, 2006 | 426 | 2006 |
The innovation effect of user design: Exploring consumers’ innovation perceptions of firms selling products designed by users M Schreier, C Fuchs, DW Dahl Journal of Marketing 76 (5), 18-32, 2012 | 403 | 2012 |
The handmade effect: What's love got to do with it? C Fuchs, M Schreier, SMJ Van Osselaer Journal of marketing 79 (2), 98-110, 2015 | 367 | 2015 |
Learning from leading‐edge customers at The Sims: opening up the innovation process using toolkits R Prügl, M Schreier R&d Management 36 (3), 237-250, 2006 | 346 | 2006 |
Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities M Schreier, S Oberhauser, R Prügl Marketing Letters 18, 15-30, 2007 | 334 | 2007 |
Complementing Mass Customization Toolkits with User Communities: How Peer Input Improves Customer Self‐Design* N Franke, P Keinz, M Schreier Journal of product innovation management 25 (6), 546-559, 2008 | 329 | 2008 |
All that is users might not be gold: How labeling products as user designed backfires in the context of luxury fashion brands C Fuchs, E Prandelli, M Schreier, DW Dahl Journal of Marketing 77 (5), 75-91, 2013 | 312 | 2013 |
User-generated versus designer-generated products: A performance assessment at Muji H Nishikawa, M Schreier, S Ogawa International Journal of Research in Marketing 30 (2), 160-167, 2013 | 300 | 2013 |
On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice R Peres, M Schreier, D Schweidel, A Sorescu International Journal of Research in Marketing 40 (2), 269-275, 2023 | 217 | 2023 |
Integrating problem solvers from analogous markets in new product ideation N Franke, MK Poetz, M Schreier Management science 60 (4), 1063-1081, 2014 | 193 | 2014 |
Why and when consumers prefer products of user-driven firms: A social identification account DW Dahl, C Fuchs, M Schreier Management science 61 (8), 1978-1988, 2015 | 178 | 2015 |
Entrepreneurial opportunities with toolkits for user innovation and design N Franke, M Schreier International Journal on Media Management 4 (4), 225-234, 2002 | 170 | 2002 |