| Understanding the drivers of cable TV cord shaving with big data M Fudurić, EC Malthouse, MH Lee Journal of Media Business Studies 17 (2), 172-189, 2020 | 26 | 2020 |
| An integrative approach to determinants of pre-roll ad acceptance and their relative impact: Evidence from big data MH Lee, SJ Kim, SH Yoon, S Park Journal of Advertising 51 (1), 76-84, 2022 | 14 | 2022 |
| Positive demand spillover of popular app adoption: implications for platform owners’ management of complements MH Lee, SP Han, S Park, W Oh Information Systems Research 34 (3), 961-995, 2023 | 7 | 2023 |
| How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users: an analysis of individual-level clickstream data SJ Kim, MH Lee, J Hong, S Park International journal of advertising 42 (4), 713-739, 2023 | 7 | 2023 |
| The positive spillover effect of mobile social games on app literacy M Lee, SP Han, S Park, W Oh 2016 49th Hawaii International Conference on System Sciences (HICSS), 746-755, 2016 | 5 | 2016 |
| Fake thumbs in play: A large-scale exploration of false amplification and false diminution in online news comment spaces KH Kwon, MH Lee, S Pil Han, S Park New Media & Society 26 (6), 3252-3272, 2024 | 2 | 2024 |
| Understanding Consumers’ Visual Attention in Mobile Advertisements: An Ambulatory Eye-Tracking Study with Machine Learning Techniques W Xie, MH Lee, M Chen, Z Han Journal of Advertising 53 (3), 397-415, 2024 | 2 | 2024 |
| On Stationarity of TARMA (p, q) Process O Lee, M Lee Journal of the Korean Statistical Society 30 (1), 115-125, 2001 | 2 | 2001 |
| On independent reference priors MH Lee Virginia Tech, 2007 | 1 | 2007 |
| Essays on Mobile Channel User Behavior MH Lee Arizona State University, 2018 | | 2018 |
