| The impact of brand equity dimensions on university reputation: an empirical study of Georgian higher education T Khoshtaria, D Datuashvili, A Matin Journal of Marketing for Higher Education 30 (2), 239-255, 2020 | 142 | 2020 |
| The impact of social media influencers on brand awareness, image and trust in their sponsored content: An empirical study from Georgian social media users A Matin, T Khoshtaria, N Todua International Journal of Marketing, Communication and New Media 10 (18), 2022 | 47 | 2022 |
| The impact of social media engagement on consumers' trust and purchase intention A Matin, T Khoshtaria, G Tutberidze International Journal of Technology Marketing 14 (3), 305-323, 2020 | 43 | 2020 |
| The roles of hedonistic, utilitarian incentives and government policies affecting customer attitudes and purchase intention towards green products A Matin, T Khoshtaria, M Marcan, D Datuashvili International Review on Public and Nonprofit Marketing, 1-27, 2021 | 39 | 2021 |
| The impact of customers' purchasing patterns on their showrooming and webrooming behaviour: an empirical evidence from the Georgian retail sector T Khoshtaria, A Matin, M Mercan, D Datuashvili International Journal of Electronic Marketing and Retailing 12 (4), 394-413, 2021 | 35 | 2021 |
| Qualitative investigation into consumer motivations and attitudes towards research shopping in the Georgian market T Khoshtaria, A Matin Zeszyty Naukowe UPH seria Administracja i Zarządzanie 48 (121), 2019 | 22 | 2019 |
| The evolving role of social media in enhancing quality of life: a global perspective across 10 countries RR Marzo, HW Jun Chen, A Ahmad, HZ Thew, JS Choy, CH Ng, ... Archives of Public Health 82 (1), 28, 2024 | 9 | 2024 |
| The impact of e-services quality on consumer satisfaction: empirical study of Georgian HEI M MERCAN, T KHOSHATRIA, A MATIN, S SAYFULLIN Journal of Business 9 (2), 15-27, 2020 | 9 | 2020 |
| Circular economy orientation from corporate social responsibility: A view based on structural equation modeling and a fuzzy‐set qualitative comparative analysis D Gallardo‐Vázquez, TC Herrador‐Alcaide, A Matin Sustainable Development, 2024 | 5 | 2024 |
| Digital consumer-based branding among football clubs: determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms A Matin, T Khoshtaria, M Mercan, I Botsvadze International Journal of Technology Marketing 17 (4), 378-408, 2023 | 5 | 2023 |
| The Role of Integrated Reporting in Efficient Communication and Dissemination of Information A Matin, T Khoshtaria, DG Vázquez Cases on Developing Effective Research Plans for Communications and …, 2022 | 2 | 2022 |
| THE EFFECT OF INTER-DEPARTMENTAL SYNERGY ON CONSUMER PURCHASING PATTERN IN AN OMNI-CHANNELRETAILING ENVIRONMENT IN THE GEORGIAN MARKET A Matin Globalization and Business 5 (9), 113-119, 2020 | 2 | 2020 |
| Impact of Empowerment Types on Service Quality: A Case Study among SMEs NG ABDULLAH, M MERCAN, A MATIN Journal of Business 11 (1), 7-23, 2022 | 1 | 2022 |
| The Impact of Word-of-Mouth Communication on Consumer Choices and Satisfaction: An Empirical Study of Students’ Perspective. T Khoshtaria, A Matin, M Komodromos, V Kikutadze, M Mercan International Journal of Marketing, Communication and New Media 12 (22), 2024 | | 2024 |
| Determinants of Green Smartphone Application Adoption for Sustainable Food Consumption Among University Students A Matin, T Khoshtaria, N Todua, O Bareja-Wawryszuk, T Pajewski, ... International Journal of Marketing, Communication and New Media 11 (21), 2024 | | 2024 |
| Assessment of knowledge management processes in the marketing department of enterprises in Georgia: effects of ISO 9001 certification A Demir, M Jebirashvili, A Matin International Journal of Knowledge Management Studies 15 (2), 225-262, 2024 | | 2024 |
| The effect of consumption experience on self-perception, willingness to pay, and purchase intention toward green products among Generation Z A Matin, T Khoshtaria, M Mercan, L Asashvili International Journal of Green Economics 18 (3), 318-337, 2024 | | 2024 |
| RETRACTED: Determinants of Green Smartphone Application Adoption for Sustainable Food Consumption Among University Students. A Combination of SEM and Machine Learning Methods T Khoshtaria, A Matin, N Todua, O Bareja-Wawryszuk, T Pajewski, ... | | 2023 |
| The Factors Affecting Purchasing Behavior toward Fashion Accessories in Online Platforms: an Integrative Research Model A Matin, E Nozadze, N Todua Journal of Business 11 (2), 67-82, 2022 | | 2022 |
