| Business and cultural aspects of psychic distance and complementarity of capabilities in export relationships DA Griffith, BV Dimitrova Journal of International Marketing 22 (3), 50-67, 2014 | 92 | 2014 |
| Standardization versus adaptation in global markets: is channel strategy different? B Dimitrova, B Rosenbloom Journal of marketing channels 17 (2), 157-176, 2010 | 85 | 2010 |
| The marketing mix paradigm and the Dixonian systems perspective of marketing B Rosenbloom, B Dimitrova Journal of Historical Research in Marketing 3 (1), 53-66, 2011 | 35 | 2011 |
| When and how country reputation stimulates export volume BV Dimitrova, D Korschun, YV Yotov International Marketing Review 34 (3), 377-402, 2017 | 33 | 2017 |
| Marketing channel evolution: From contactual efficiency to brand value co-creation and appropriation within the platform enterprise BV Dimitrova, B Smith, TL Andras Journal of Marketing Channels 26 (1), 60-71, 2020 | 20 | 2020 |
| The impact of national cultural values on retail structure: Evidence from the World Values Survey BV Dimitrova, B Rosenbloom, TL Andras International Marketing Review 33 (6), 894-920, 2016 | 20 | 2016 |
| Does the degree of retailer international involvement affect retailer performance? BV Dimitrova, B Rosenbloom, TL Andras The International Review of Retail, Distribution and Consumer Research 24 (3 …, 2014 | 17 | 2014 |
| Retail internationalization: A review and directions for future research BV Dimitrova, B Rosenbloom, T Larsen Andras, S Kim Journal of marketing channels 25 (1-2), 1-21, 2018 | 13 | 2018 |
| Performance of international retailers: Empirical evidence of an S-Curve relationship BV Dimitrova, S Kim, B Smith Journal of Global Marketing 32 (3), 154-176, 2019 | 8 | 2019 |
| Performance implications of store format diversification for international retailers BV Dimitrova, B Smith, S Kim Journal of Marketing Channels 25 (3), 117-136, 2018 | 7 | 2018 |
| Do retail foreign direct investment restrictions affect retail channel structure? BV Dimitrova, B Rosenbloom, T Larsen Andras Journal of Marketing Channels 22 (4), 265-278, 2015 | 5 | 2015 |
| Brand value co-creation via the platform enterprise B Dimitrova, B Smith, T Andras Tsenov Publishing House, 2017 | 4 | 2017 |
| Retailer brand image building: evidence from two European retailers BV Dimitrova, B Rosenbloom Svetla T. Marinova 23, 124-143, 2014 | 4 | 2014 |
| Global country social responsibility: What is it? An abstract BV Dimitrova, S Kim, M Bell, N Frantz Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 3 | 2018 |
| The impact of national culture on retail structure BV Dimitrova, B Rosenbloom, TL Andras Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016 | 3 | 2016 |
| How do the various components of interaction orientation affect export performance? B Reavey, BV Dimitrova, TL Andras Journal of Inter-Organizational Relationships 28 (1-2), 19-34, 2022 | 1 | 2022 |
| Does Host Country Culture Affect Foreign Retailer Performance? B Dimitrova, B Smith, S Kim АИ" Ценов", 2017 | 1 | 2017 |
| International retail expansion: What’s ahead?—an abstract BV Dimitrova, B Rosenbloom, TL Andras Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 1 | 2017 |
| Store Format Diversification, Customer Orientation and the Performance of Foreign Retailers BV Dimitrova, S Kim, B Smith, J Kim Multidisciplinary Business Review 14 (2), 60-74, 2021 | | 2021 |
| Factors Inhibiting the Standardization of Global Channel Strategy B Dimitrova, B Rosenbloom Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2014 | | 2014 |
