Transformasi Integrated Marketing Communication di Era Digital PY Santoso Jurnal Pustaka Komunikasi 1 (2), 313-326, 2018 | 53 | 2018 |
Strategi Marketing Public Relations dalam Rebranding HSBC Indonesia untuk membentuk Brand Awareness PY Santoso, ML Rialdo Rezeky Jurnal Pustaka Komunikasi 1 (1), 1-14, 2018 | 47 | 2018 |
Branding produk dalam menjaga loyalitas konsumen pada masa pandemi Covid-19 Y Putra, PY Santoso, RR Adhypoetro Jurnal Cyber PR 1 (1), 11-21, 2021 | 28 | 2021 |
Implementasi Corporate Social Responsibility (Csr) Dalam Mempertahankan Keberlanjutan Operasional Perusahaan PY Santoso, A Larasati Jurnal Pustaka Komunikasi 3 (2), 241-250, 2020 | 10 | 2020 |
Strategi Marketing Public Relations Dalam Melaksanakan Special Event Program Paket Close User Group (Cug) Pt. Indosat Tbk PY Santoso, T Riskiyanti WACANA: Jurnal Ilmiah Ilmu Komunikasi 13 (2), 130-154, 2014 | 9 | 2014 |
Postkomodifikasi Portal Berita Di Kompas. Com Pada Pemberitaan Vaksin Covid-19 B Bayquni, PY Santoso WACANA: Jurnal Ilmiah Ilmu Komunikasi 20 (1), 56-66, 2021 | 7 | 2021 |
Pengelolaan Konten Media Sosial Sebagai Sarana Pemasaran Usaha Kecil Warga Kampung Anyar, Kabupaten Bogor RE Hamzah, N Sungkono, PY Santoso Jurnal Pustaka Dianmas 2 (2), 64-70, 2022 | 6 | 2022 |
Strategi Marketing Politik Pasangan Jokowi–Jusuf Kalla pada Pemilihan Presiden 2014 N Damayanti, PY Santoso Prosiding Konferensi Nasional Komunikasi 1 (01), 2017 | 4 | 2017 |
Pemanfaatan Akun Instagram@ Bawasludkijakarta Dalam Menyebarkan Informasi Mengenai Pemilihan Umum Presiden Indonesia 2024 MN Multazam, PY Santoso, YR Dewi Jurnal Cyber PR 3 (2), 153-162, 2023 | 3 | 2023 |
Utilizing Meme as Digital Marketing Strategy AY LUBIS, PY SANTOSO, BY FITRIANTO ICCD 3 (1), 432-437, 2021 | 3 | 2021 |
MACAN Museum’s Strategies in Retaining Art Tourism Visitors During Covid-19 RE Hamzah, CE Putri, PY Santoso, K Sari Tenth International Conference on Entrepreneurship and Business Management …, 2022 | 2 | 2022 |
Viral political Campaign: Suppoters of Jokowi-Amin in Indonesia Presidential Election N Damayanti, PY Santoso, RE Hamzah ICA 2019: Procedings of the 1st ICA Regional Conference, ICA 2019, October …, 2021 | 2 | 2021 |
Peran Humas Pemprov DKI Jakarta Dalam Mensosialisasikan Aplikasi JAKI (Jakarta Kini) R Ilhami, N Nilamsari, PY Santoso Jurnal Cyber PR 3 (1), 34-43, 2023 | 1 | 2023 |
Strategi Komunikasi Pemasaran Batik Keris di Masa Pandemi M Irsan, PY Santoso, N Kusadjibrata Hybrid Advertising Journal: Publication for Advertising Studies 1 (2), 119-129, 2022 | 1 | 2022 |
Komunikasi Sosial Dalam Membangun Ekonomi Kerakyatan N Sungkono, PY Santoso, M Arief Jurnal Pustaka Dianmas 2 (1), 14-19, 2022 | 1 | 2022 |
Program Jakarta Open Data Sebagai E-Government Dalam Pelayanan Informasi Publik Humas Pemprov DKI Jakarta F Dewangga, PY Santoso, RRML Toruan, DA Widarini, EK Wiyati Jurnal Cyber PR 2 (1), 94-106, 2022 | 1 | 2022 |
Marketing Public Relations Melalui Instagram di Masa Pandemi COVID-19 C Ningsih, PY Santoso Jurnal Cyber PR 1 (2), 149-162, 2021 | 1 | 2021 |
Using Marketplace As A Promotion Method PY SANTOSO, AY LUBIS, AM MALIK ICCD 3 (1), 438-442, 2021 | 1 | 2021 |
Clean Water Programs In Oefafi Village, Kupang, Nusa Tenggara Barat PY Santoso, RE Hamzah, E Pratiwi IOP Conference Series: Materials Science and Engineering 924 (1), 012015, 2020 | 1 | 2020 |
Social Media Public Relations Communication Model in Building Institutional Reputation in the Industrial Era 4.0 PY Santoso Test Engineering and Management 83 (March - April 2020), 5890-5897, 2020 | 1 | 2020 |