| Social value, content value, and brand equity in social media brand communities: A comparison of Chinese and US consumers Y Jiao, M Ertz, MS Jo, E Sarigollu International Marketing Review 35 (1), 18-41, 2018 | 97 | 2018 |
| Social value and content value in social media: two ways to flow Y Jiao, J Gao, J Yang Journal of Advanced Management Science Vol 3 (4), 2015 | 61 | 2015 |
| Social value and content value in social media: Two paths to psychological well-being Y Jiao, MS Jo, E Sarigöllü Journal of organizational computing and electronic commerce 27 (1), 3-24, 2017 | 50 | 2017 |
| How do popularity cues drive impulse purchase in live streaming commerce? The moderating role of perceived power L Lou, Y Jiao, MS Jo, J Koh Frontiers in psychology 13, 948634, 2022 | 25 | 2022 |
| Differentiating Brand Positioning of Tourism Destinations: A Brand Personality Perspective. G Jing, J Yongbing Tourism Tribune/Lvyou Xuekan 29 (3), 2014 | 13 | 2014 |
| A study of the impact of social media characteristics on customer adoption intention of social media Y Jiao, J Yang, S Xu International Academic Workshop on Social Science (IAW-SC-13), 1095-1099, 2013 | 12 | 2013 |
| An empirical study of customer loyalty to internet banking in China Y Jiao, J Yang, Z Zhu 2012 IEEE Ninth International Conference on e-Business Engineering, 39-44, 2012 | 9 | 2012 |
| How streamers foster consumer stickiness in live streaming sales Y Jiao, E Sarigöllü, L Lou, B Huang Journal of Theoretical and Applied Electronic Commerce Research 18 (3), 1196 …, 2023 | 7 | 2023 |
| Determinants of Fan Engagement in Social Media-Based Brand Communities: A Brand Relationship Quality Perspective L Lou, Y Jiao, J Koh Sustainability 13 (11), 6117, 2021 | 7 | 2021 |
| Factors influencing consumers’ adoption of social media-a theoretical model and its empirical research YB Jiao, J Gao, J Yang Journal of Shanxi Finance Economics 35, 43-55, 2013 | 3 | 2013 |
| A Binary Logit Estimation of Controllable Factors Affecting Adoption of RFID by Agro-food Firms J Yang, Y Jiao, C Zhang 2011 IEEE 8th International Conference on e-Business Engineering, 273-277, 2011 | 3 | 2011 |
| A study of factors affecting customer adoption of 3G service in China Y Jiao, J Yang, S Xu 2013 International Conference on Advanced ICT and Education (ICAICTE-13 …, 2013 | 1 | 2013 |
| Case-Based Reasoning for semi-automatic trade matching for electronic commerce broker J Yang, Y Jiao, Y Weng ICSSSM12, 528-532, 2012 | 1 | 2012 |
| Research on the formation mechanism of brand identification in cross-border e-commerce platforms—Based on the perspective of perceived brand globalness/localness Q Li, J Tan, Y Jiao Heliyon 10 (3), 2024 | | 2024 |
