Growing on steroids J Huang, O Henfridsson, MJ Liu, S Newell MIS quarterly 41 (1), 301-314, 2017 | 583 | 2017 |
Predicting RFID adoption in healthcare supply chain from the perspectives of users AYL Chong, MJ Liu, J Luo, O Keng-Boon International Journal of Production Economics 159, 66-75, 2015 | 277 | 2015 |
Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews AYL Chong, E Ch’ng, MJ Liu, B Li International Journal of Production Research 55 (17), 5142-5156, 2017 | 276 | 2017 |
Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image SF Syed Alwi, B Nguyen, TC Melewar, YH Loh, M Liu Industrial Management & Data Systems 116 (5), 858-882, 2016 | 122 | 2016 |
Reprint of “Green Supply Chain Collaboration implementation in China: The mediating role of guanxi” J Luo, AYL Chong, EWT Ngai, MJ Liu Transportation Research Part E: Logistics and Transportation Review 74, 37-49, 2015 | 113 | 2015 |
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions R Yuan, MJ Liu, J Luo, DA Yen Journal of business research 69 (8), 3069-3076, 2016 | 112 | 2016 |
The moderating effect of individual level collectivist values on brand loyalty FM Thompson, A Newman, M Liu Journal of Business Research 67 (11), 2437-2446, 2014 | 110 | 2014 |
A neural network approach to predicting price negotiation outcomes in business-to-business contexts DC Moosmayer, AYL Chong, MJ Liu, B Schuppar Expert Systems with applications 40 (8), 3028-3035, 2013 | 76 | 2013 |
Value marketing through corporate reputation: An empirical investigation of Thai hospitals N Srivoravilai, TC Melewar, MJ Liu, N Yannopoulou Journal of Marketing Management 27 (3-4), 243-268, 2011 | 72 | 2011 |
Understanding organizational resilience in a platform-based sharing business: The role of absorptive capacity R Yuan, J Luo, MJ Liu, J Yu Journal of Business Research 141, 85-99, 2022 | 70 | 2022 |
Understanding and predicting what influence online product sales? A neural network approach F Hou, B Li, AYL Chong, N Yannopoulou, MJ Liu Production Planning & Control 28 (11-12), 964-975, 2017 | 56 | 2017 |
Authenticity perceptions in the Chinese marketplace MJ Liu, N Yannopoulou, X Bian, R Elliott Journal of Business Research 68 (1), 27-33, 2015 | 53 | 2015 |
Redefining “masstige” luxury consumption in the post-COVID era Z Wang, R Yuan, J Luo, MJ Liu Journal of Business Research 143, 239-254, 2022 | 39 | 2022 |
B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange Z Tóth, M Mrad, OS Itani, J Luo, MJ Liu Industrial Marketing Management 104, 226-240, 2022 | 36 | 2022 |
An empirical analysis of consumer motivation towards reverse exchange R Yuan, MJ Liu, AYL Chong, KH Tan Supply Chain Management: An International Journal 21 (2), 180-193, 2016 | 35 | 2016 |
Toward social enterprise sustainability: The role of digital hybridity T He, MJ Liu, CW Phang, J Luo Technological Forecasting and Social Change 175, 121360, 2022 | 31 | 2022 |
What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions R Yuan, MJ Liu, M Blut European Journal of Marketing 56 (4), 1065-1107, 2022 | 29 | 2022 |
Extending digital ventures through templating J Huang, O Henfridsson, MJ Liu Information Systems Research 33 (1), 285-310, 2021 | 29 | 2021 |
Exploring social change through social media: The case of the Facebook group Indignant Citizens N Yannopoulou, MJ Liu, X Bian, T Heath International journal of consumer studies 43 (4), 348-357, 2019 | 27 | 2019 |
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: a comparison study of China and the US Z Wang, R Yuan, MJ Liu, J Luo International Marketing Review 39 (2), 166-206, 2022 | 21 | 2022 |