| Recall and persuasion: does creative advertising matter? BD Till, DW Baack Journal of advertising 34 (3), 47-57, 2005 | 522 | 2005 |
| Culture and web communications DW Baack, N Singh Journal of business research 60 (3), 181-188, 2007 | 244 | 2007 |
| Creativity and memory effects: Recall, recognition, and an exploration of nontraditional media DW Baack, RT Wilson, BD Till Journal of advertising 37 (4), 85-94, 2008 | 229 | 2008 |
| Web site adaptation: A cross-cultural comparison of US and Mexican web sites N Singh, DW Baack Journal of Computer-Mediated Communication 9 (4), JCMC946, 2004 | 195 | 2004 |
| Strategic brand association maps: developing brand insight BD Till, D Baack, B Waterman Journal of product & brand management 20 (2), 92-100, 2011 | 194 | 2011 |
| Adaptation of cultural content: evidence from B2C e‐commerce firms N Singh, V Kumar, D Baack European Journal of Marketing 39 (1/2), 71-86, 2005 | 183 | 2005 |
| Creativity, attention and the memory for brands: an outdoor advertising field study RT Wilson, DW Baack, BD Till International Journal of Advertising 34 (2), 232-261, 2015 | 132 | 2015 |
| Advertising to businesses: Does creativity matter? DW Baack, RT Wilson, MM Van Dessel, CH Patti Industrial Marketing Management 55, 169-177, 2016 | 131 | 2016 |
| The difficulties in using a cost leadership strategy in emerging markets DW Baack, DJ Boggs International Journal of Emerging Markets 3 (2), 125-139, 2008 | 125 | 2008 |
| Diverse effects of diversity: Disaggregating effects of diversity in global virtual teams V Taras, D Baack, D Caprar, D Dow, F Froese, A Jimenez, P Magnusson Journal of International Management 25 (4), 100689, 2019 | 118 | 2019 |
| Meta-analysis of cultural differences: Another slice at the apple P Magnusson, DW Baack, S Zdravkovic, KM Staub, LS Amine International Business Review 17 (5), 520-532, 2008 | 114 | 2008 |
| The effect of supply chain integration, modular production, and cultural distance on new product development: A dynamic capabilities approach RC Parente, DW Baack, ED Hahn Journal of International Management 17 (4), 278-290, 2011 | 113 | 2011 |
| Confirmation bias in individual-level perceptions of psychic distance: An experimental investigation DW Baack, D Dow, R Parente, DR Bacon Journal of International Business Studies 46, 938-959, 2015 | 96 | 2015 |
| International marketing DW Baack Sage Publications Ltd, 2018 | 93 | 2018 |
| Attracting foreign direct investment: Applying Dunning's location advantages framework to FDI advertising RT Wilson, DW Baack Journal of International Marketing 20 (2), 96-115, 2012 | 74 | 2012 |
| Improving integrated marketing communications practices: A comparison of objectives and results CH Patti, SW Hartley, MM van Dessel, DW Baack Journal of marketing communications 23 (4), 351-370, 2017 | 73 | 2017 |
| The effectiveness of legislation controlling gun usage: a holistic measure of gun control legislation IWG Kwon, DW Baack American Journal of Economics and Sociology 64 (2), 533-547, 2005 | 68 | 2005 |
| Who benefits from multiple brand celebrity endorsements? An experimental investigation ACH Chen, RYH Chang, A Besherat, DW Baack Psychology & Marketing 30 (10), 850-860, 2013 | 61 | 2013 |
| Culturally customizing websites for US Hispanic online consumers N Singh, DW Baack, A Pereira, D Baack Journal of Advertising Research 48 (2), 224-234, 2008 | 59 | 2008 |
| US HISPANIC CONSUMER E-COMMERCE PREFERENCES: EXPECTATIONS AND ATTITUDES TOWARD WEB CONTENT. N Singh, DW Baack, SK Kundu, C Hurtado Journal of Electronic Commerce Research 9 (2), 2008 | 54 | 2008 |
Rick T. WilsonTexas State University在 txstate.edu 的电子邮件经过验证
