The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making JJ Inman, RS Winer, R Ferraro Journal of Marketing 73 (5), 19-29, 2009 | 774 | 2009 |
Verisimilitude or advertising? Brand appearances on prime‐time television RJ Avery, R Ferraro Journal of Consumer Affairs 34 (2), 217-244, 2000 | 407 | 2000 |
Let us eat and drink, for tomorrow we shall die: Effects of mortality salience and self-esteem on self-regulation in consumer choice R Ferraro, B Shiv, JR Bettman Journal of Consumer Research 32 (1), 65-75, 2005 | 387 | 2005 |
Of chameleons and consumption: The impact of mimicry on choice and preferences RJ Tanner, R Ferraro, TL Chartrand, JR Bettman, RV Baaren Journal of Consumer Research 34 (6), 754-766, 2008 | 335 | 2008 |
The roles of channel-category associations and geodemographics in channel patronage JJ Inman, V Shankar, R Ferraro Journal of Marketing 68 (2), 51-71, 2004 | 309 | 2004 |
Look at me! Look at me! Conspicuous brand usage, self-brand connection, and dilution R Ferraro, A Kirmani, T Matherly Journal of Marketing Research 50 (4), 477-488, 2013 | 304 | 2013 |
Our possessions, our selves: Domains of self-worth and the possession–self link R Ferraro, JE Escalas, JR Bettman Journal of Consumer Psychology 21 (2), 169-177, 2011 | 292 | 2011 |
Contagious effects of customer misbehavior in access-based services T Schaefers, K Wittkowski, S Benoit, R Ferraro Journal of Service Research 19 (1), 3-21, 2016 | 257 | 2016 |
The power of strangers: The effect of incidental consumer brand encounters on brand choice R Ferraro, JR Bettman, TL Chartrand Journal of Consumer Research 35 (5), 729-741, 2009 | 239 | 2009 |
Traveling with companions: the social customer journey R Hamilton, R Ferraro, KL Haws, A Mukhopadhyay Journal of Marketing 85 (1), 68-92, 2021 | 237 | 2021 |
Brand appearances on prime-time television R Ferraro, RJ Avery Journal of Current Issues & Research in Advertising 22 (2), 1-15, 2000 | 166 | 2000 |
Unintended nutrition consequences: Firm responses to the nutrition labeling and education act C Moorman, R Ferraro, J Huber Marketing Science 31 (5), 717-737, 2012 | 111 | 2012 |
The effect of mobile phone use on prosocial behavior A Abraham, A Pocheptsova, R Ferraro Manuscript in preparation, 2012 | 22 | 2012 |
Signaling identity through brands: The role of perceived authenticity R Ferraro, A Kirmani, T Matherly ACR North American Advances, 2010 | 19 | 2010 |
The impact of facial emotional expression on the effectiveness of charitable advertisements: the role of sympathy and manipulative intent IH Kang, MC Leliveld, R Ferraro Journal of Behavioral Decision Making 35 (5), e2281, 2022 | 13 | 2022 |
Social influence in marketing: how other people influence consumer information processing and decision making A Kirmani, R Ferraro The Oxford handbook of social influence 1, 415-432, 2017 | 11 | 2017 |
" You are where you shop": channel associations and the drivers of cross-channel variation in shopping behavior JJ Inman, V Shankar, R Ferraro (No Title), 2002 | 10 | 2002 |
When the face of need backfires: The impact of facial emotional expression on the effectiveness of cause-related marketing advertisements IH Kang, M Leliveld, R Ferraro Maggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 279, 2018 | 8 | 2018 |
12. The effects of incidental brand exposure on consumption R Ferraro, TL Chartrand, GJ Fitzsimons Handbook on Brand and Experience Management, 163, 2009 | 8 | 2009 |
Unequal treatment: adoption subsidy support in New York State RJ Avery, R Ferraro Adoption Quarterly 1 (2), 59-85, 1997 | 6 | 1997 |