Marketing in a postmodern world AF Firat, N Dholakia, A Venkatesh European journal of marketing 29 (1), 40-56, 1995 | 1240 | 1995 |
Consuming people: From political economy to theaters of consumption AF Firat, N Dholakia (No Title), 1998 | 881 | 1998 |
Theoretical and philosophical implications of postmodern debates: some challenges to modern marketing AF Fırat, N Dholakia Marketing theory 6 (2), 123-162, 2006 | 552 | 2006 |
Multichannel retailing: A case study of early experiences RR Dholakia, M Zhao, N Dholakia Journal of interactive marketing 19 (2), 63-74, 2005 | 392 | 2005 |
Mobility and markets: emerging outlines of m-commerce RR Dholakia, N Dholakia Journal of Business research 57 (12), 1391-1396, 2004 | 321 | 2004 |
Interactivity and revisits to websites: A theoretical framework RR Dholakia, M Zhao, N Dholakia, DR Fortin Retrieved June 17, 2002, 2000 | 268 | 2000 |
Whose identity is it anyway? Consumer representation in the age of database marketing D Zwick, N Dholakia Journal of Macromarketing 24 (1), 31-43, 2004 | 235 | 2004 |
Essentials of new product management GL Urban, JR Hauser, N Dholakia (No Title), 1987 | 233 | 1987 |
Social behavior and brand devotion among iPhone innovators EJM Arruda-Filho, JA Cabusas, N Dholakia International journal of information management 30 (6), 475-480, 2010 | 146 | 2010 |
The epistemic consumption object and postsocial consumption: Expanding consumer‐object theory in consumer research D Zwick, N Dholakia Consumption, Markets and Culture 9 (1), 17-43, 2006 | 146 | 2006 |
Gender and Internet usage RR Dholakia, N Dholakia, N Kshetri The internet encyclopedia 2, 12-22, 2004 | 138 | 2004 |
Determinants of the global diffusion of B2B e-commerce N Kshetri, N Dholakia Electronic Markets 12 (2), 120-129, 2002 | 137 | 2002 |
Philosophical and radical thought in marketing AF Firat, N Dholakia, RP Bagozzi (No Title), 1987 | 118 | 1987 |
Online qualitative research in the age of e-commerce: data sources and approaches N Dholakia, D Zhang Forum Qualitative Sozialforschung/Forum: Qualitative Social Research, 2004 | 109 | 2004 |
Consumer subjectivity in the Age of Internet: the radical concept of marketing control through customer relationship management D Zwick, N Dholakia Information and Organization 14 (3), 211-236, 2004 | 106 | 2004 |
Being critical in marketing studies: the imperative of macro perspectives N Dholakia Journal of Macromarketing 32 (2), 220-225, 2012 | 104 | 2012 |
An institutional theory of exchange in marketing A Pandya, N Dholakia European Journal of Marketing 26 (12), 19-41, 1992 | 104 | 1992 |
Professional and trade associations in a nascent and formative sector of a developing economy: A case study of the NASSCOM effect on the Indian offshoring industry N Kshetri, N Dholakia Journal of international management 15 (2), 225-239, 2009 | 95 | 2009 |
Decision-making time in organizational buying behavior: An investigation of its antecedents RR Dholakia, JL Johnson, AJ Della Bitta, N Dholakia Journal of the Academy of Marketing Science 21, 281-292, 1993 | 95 | 1993 |
Consumption choices at the macro level AF Firat, N Dholakia Journal of Macromarketing 2 (2), 6-15, 1982 | 92 | 1982 |