| Consumers’ social media brand behaviors: uncovering underlying motivators and deriving meaningful consumer segments R Dimitriu, R Guesalaga Psychology & Marketing 34 (5), 580-592, 2017 | 102 | 2017 |
| Pride in my past: Influencing sustainable choices through behavioral recall ZO Rowe, HN Wilson, R Dimitriu, FJ Charnley, G Lastrucci Psychology & Marketing 36 (4), 276-286, 2019 | 50 | 2019 |
| Antecedents of retweeting in a (political) marketing context L Walker, PR Baines, R Dimitriu, EK Macdonald Psychology & Marketing 34 (3), 275-293, 2017 | 38 | 2017 |
| Joining hands for the greater good: Examining social innovation launch strategies in B2B settings B Crisafulli, R Dimitriu, J Singh Industrial Marketing Management 89, 487-498, 2020 | 35 | 2020 |
| No I won't, but yes we will: Driving sustainability-related donations through social identity effects G Champniss, HN Wilson, EK Macdonald, R Dimitriu Technological Forecasting and Social Change 111, 317-326, 2016 | 25 | 2016 |
| The effect of overconfidence and underconfidence on consumer value K Razmdoost, R Dimitriu, EK Macdonald Psychology & Marketing 32 (4), 392-407, 2015 | 18 | 2015 |
| Brand extension similarity can backfire when you look for something specific R Dimitriu, L Warlop, BM Samuelsen European Journal of Marketing 51 (5/6), 850-868, 2017 | 16 | 2017 |
| So happy for your loss: Consumer schadenfreude increases choice satisfaction D Moisieiev, R Dimitriu, SP Jain Psychology & Marketing, 2020 | 15 | 2020 |
| The best I can be: How self‐accountability impacts product choice in technology‐mediated environments ZO Rowe, HN Wilson, RM Dimitriu, K Breiter, FJ Charnley Psychology & Marketing 34 (5), 521-537, 2017 | 14 | 2017 |
| Is Similarity a Constraint for Service-to-Service Brand Extensions? R Dimitriu, L Warlop International Journal of Research in Marketing 39 (4), 1019-1041, 2022 | 6 | 2022 |
| Bypassing the Attitude-Behavior Gap: Using Social Identity and Norm Effects to Engender Sustainable Consumer Behaviors (An Abstract) G Champniss, HN Wilson, EK Macdonald, R Dimitriu Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | 2 | 2017 |
| The Impact of Negative Online Reviews: When Does Reviewer Similarity Make a Difference? A Faraji-Rad, RM Dimitriu ACR North American Advances, 2011 | 2 | 2011 |
| Overconfidence and Underconfidence in the Usage Experience K Razmdoost, R Dimitriu Academy of Marketing Science (AMS) Conference, Monterey, US, 15-18 May, 2013, 2013 | 1 | 2013 |
| Gift giving in the age of AI: The role of social closeness in using AI gift recommendation tools Y Fu, DB Dose, R Dimitriu Psychology & Marketing, 2024 | | 2024 |
| The impact of consumers’ task expertise on the intention to adopt autonomous products R Dimitriu, F Selnes, A Tariq, T Heußler, C Backhaus, D Dose The European Marketing Academy - EMAC, Budapest, 24-27 May 2022, 2022 | | 2022 |
| An application of means-end and extended self theories to explore enablers and inhibitors of autonomous car adoption R Dimitriu, B Crisafulli, R Guesalaga | | 2020 |
| Very useful, no risk involved? The impact of consumers' task expertise on the intention to adopt autonomous products A Tariq, F Selnes, R Dimitriu American Marketing Association (AMA) Winter Academic Conference, Austin, US …, 2019 | | 2019 |
| Unmake up Your Mind: Why Some Reversible Decisions Impact Satisfaction More Positively than Others D Moisieiev, R Dimitriu Society for Consumer Psychology (SCP) Conference, Dallas, US, 15-17 February …, 2018 | | 2018 |
| Consumer Evaluations of Brand Extensions Sold through Specialized vs. Diversified Assortment Retailers R Dimitriu European Marketing Academy Conference (EMAC), Glasgow, 29 May - 1 June, 2018, 2018 | | 2018 |
| Reversibility and Variety: Reversible Decisions Vary, Interact with Variety Seeking in Affecting Choice Satisfaction D Moisieiev, R Dimitriu American Marketing Association (AMA) Winter Conference, New Orleans, US, 23 …, 2018 | | 2018 |
Hugh N. WilsonProfessor of Marketing, Warwick Business School在 wbs.ac.uk 的电子邮件经过验证
