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Simona Romani
Simona Romani
Professor of Consumer Behavior, Luiss University Rome Italy
在 luiss.it 的电子邮件经过验证
标题
引用次数
引用次数
年份
Consumer response to corporate irresponsible behavior: Moral emotions and virtues
S Grappi, S Romani, RP Bagozzi
Journal of business research 66 (10), 1814-1821, 2013
5752013
Brand hate
L Zarantonello, S Romani, S Grappi, RP Bagozzi
Journal of Product & Brand Management 25 (1), 11-25, 2016
4592016
Emotions that drive consumers away from brands: Measuring negative emotions toward brands and their behavioral effects
S Romani, S Grappi, D Dalli
International Journal of Research in marketing 29 (1), 55-67, 2012
4012012
Explaining consumer reactions to corporate social responsibility: The role of gratitude and altruistic values
S Romani, S Grappi, RP Bagozzi
Journal of business ethics 114, 193-206, 2013
4002013
The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism
S Romani, S Grappi, L Zarantonello, RP Bagozzi
Journal of brand Management 22, 658-672, 2015
2522015
Domestic food practices: A study of food management behaviors and the role of food preparation planning in reducing waste
S Romani, S Grappi, RP Bagozzi, AM Barone
Appetite 121, 215-227, 2018
2442018
il comportamento del consumatore.
D Dalli, S Romani
Franco Angeli, 2003
2352003
Corporate socially responsible initiatives and their effects on consumption of green products
S Romani, S Grappi, RP Bagozzi
Journal of Business Ethics 135, 253-264, 2016
2122016
Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations
L De Vries, AM Peluso, S Romani, PSH Leeflang, A Marcati
Computers in Human Behavior 75, 272-282, 2017
1962017
Trajectories of brand hate
L Zarantonello, S Romani, S Grappi, M Fetscherin
Journal of Brand Management 25, 549-560, 2018
1892018
Consumers' perceptions of luxury brands’ CSR initiatives: An investigation of the role of status and conspicuous consumption
C Amatulli, M De Angelis, D Korschun, S Romani
Journal of Cleaner Production 194, 277-287, 2018
1852018
My anger is your gain, my contempt your loss: Explaining consumer responses to corporate wrongdoing
S Romani, S Grappi, RP Bagozzi
Psychology & Marketing 30 (12), 1029-1042, 2013
1812013
Brand dislike: Representing the negative side of consumer preferences.
D Dalli, S Romani, G Gistri
Advances in Consumer Research 33 (1), 2006
1692006
" The road to food waste is paved with good intentions": When consumers' goals inhibit the minimization of household food waste
AM Barone, S Grappi, S Romani
Resources, Conservation and Recycling 149, 97-105, 2019
1292019
Consumption practices of counterfeit luxury goods in the Italian context
G Gistri, S Romani, S Pace, V Gabrielli, S Grappi
Journal of Brand Management 16 (5), 364-374, 2009
1292009
How companies’ good deeds encourage consumers to adopt pro-social behavior
S Romani, S Grappi
European Journal of Marketing 48 (5/6), 943-963, 2014
1122014
Company post-crisis communication strategies and the psychological mechanism underlying consumer reactions
S Grappi, S Romani
Journal of Public Relations Research 27 (1), 22-45, 2015
1082015
The effects of company offshoring strategies on consumer responses
S Grappi, S Romani, RP Bagozzi
Journal of the Academy of Marketing Science 41, 683-704, 2013
1072013
When counterfeits raise the appeal of luxury brands
S Romani, G Gistri, S Pace
Marketing Letters 23, 807-824, 2012
1062012
Consumer stakeholder responses to reshoring strategies
S Grappi, S Romani, RP Bagozzi
Journal of the Academy of Marketing Science 43, 453-471, 2015
1052015
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