Resistance to brand switching when a radically new brand is introduced: A social identity theory perspective SK Lam, M Ahearne, Y Hu, N Schillewaert Journal of Marketing 74 (6), 128-146, 2010 | 791 | 2010 |
Leveraging Trends in Online Searches for Product Features in Market Response Modeling RY Du, Y Hu, S Damangir Journal of Marketing, 2015 | 144 | 2015 |
Decomposing the Impact of Advertising: Augmenting Sales with Online Search Data Y Hu, RY Du, S Damangir Journal of Marketing Research, 2014 | 138 | 2014 |
An analysis of real world TV advertising tests: A 15-year update Y Hu, LM Lodish, AM Krieger Journal of Advertising Research 47 (3), 341-353, 2007 | 124 | 2007 |
A learning-based model for imputing missing levels in partial conjoint profiles ET Bradlow, Y Hu, TH Ho Journal of Marketing Research 41 (4), 369-381, 2004 | 111 | 2004 |
Country-of-origin premiums for retailers in international trades: evidence from eBay's international markets Y Hu, X Wang Journal of Retailing 86 (2), 200-207, 2010 | 86 | 2010 |
Context-dependent product evaluations: an empirical analysis of internet book reviews Y Hu, X Li Journal of Interactive Marketing 25 (3), 123-133, 2011 | 78 | 2011 |
Managing product variety and collocation in a competitive environment: An empirical investigation of consumer electronics retailing CR Ren, Y Hu, YJ Hu, J Hausman Management Science 57 (6), 1009-1024, 2011 | 74 | 2011 |
Responses to Rival Exit: Product Variety, Market Expansion, and Preexisting Market Structure C Ren, Y Hu, TH Cui Strategic Management Journal 40 (2), 253-276, 2019 | 57 | 2019 |
The effect of experience on Internet auction bidding dynamics X Wang, Y Hu Marketing Letters 20 (3), 245-261, 2009 | 33 | 2009 |
An update of real-world TV advertising tests Y Hu, LM Lodish, AM Krieger, B Hayati Journal of advertising research 49 (2), 201-206, 2009 | 24 | 2009 |
Uncovering Patterns of Product Co-consideration: A Case Study of Online Vehicle Price Quote Request Data S Damangir, RY Du, Y Hu Journal of Interactive Marketing 42, 1-17, 2018 | 20 | 2018 |
Modeling behavioral regularities of consumer learning in conjoint analysis ET Bradlow, Y Hu, TH Ho Journal of Marketing Research 41 (4), 392-396, 2004 | 19 | 2004 |
On testing moderation effects in experiments using logistic regression JD Hess, Y Hu, E Blair Available at SSRN 2393725, 2014 | 14 | 2014 |
Herding among retail shoppers: The case of television shopping network Y Hu, K Wang, M Chen, S Hui Customer Needs and Solutions 8, 27-40, 2021 | 13 | 2021 |
Sentiment deviations in responses to movie trailers across social media platforms Y Hu, M Chen, S Hui Marketing Letters 34, 463–481, 2023 | 3 | 2023 |
An integrated procedure to pretest and select advertising campaigns for TV A Krieger, L Lodish, Y Hu Customer Needs and Solutions 3, 81-93, 2016 | 2 | 2016 |
How do external reference prices influence online gift giving? YK Oh, Y Hu, X Wang, WT Robinson International Journal of Electronic Marketing and Retailing 5 (4), 359-371, 2013 | 2 | 2013 |
Passenger Group Size and Tipping: An Empirical Study of 50 Million NYC Yellow Taxi Rides Y Hu, RY Du Available at SSRN 4705908, 2024 | | 2024 |
Online Shopping Search: Mobile vs. Non-Mobile J Qian, RY Du, Y Hu SSRN (2023), 2023 | | 2023 |