| Examining older consumers’ loyalty towards older brands in grocery retailing P Phua, R Kennedy, G Trinh, B Page, N Hartnett Journal of Retailing and Consumer Services 52, 101893, 2020 | 40 | 2020 |
| Validating Bluetooth logging as metric for shopper behaviour studies P Phua, B Page, S Bogomolova Journal of Retailing and Consumer Services 22, 158-163, 2015 | 37 | 2015 |
| Does Childhood Exposure to a Brand Improve Brand Name Recognition?: Comparing Age-of-Acquisition Effects with Ongoing Brand Exposure and Experience P Phua, B Page, G Trinh, N Hartnett, R Kennedy Journal of Advertising Research 63 (4), 370-383, 2023 | 2 | 2023 |
| How prevalent are suggestive brand names and Distinctive Assets? An AI-human approach LM Bali, ZW Anesbury, P Phua, B Sharp International Journal of Market Research, 14707853241251954, 2024 | | 2024 |
| GPT-4V: a faster, cheaper, more accurate non-brand name suggestiveness coder? L Bali, Z Anesbury, P Phua, B Sharp ISMS Marketing Science Conference, 2024 | | 2024 |
| When Brands Go Dark: A Replication and Extension: Examining Market Share of Brands That Stop Advertising for a Year or Longer P Phua, N Hartnett, V Beal, G Trinh, R Kennedy Journal of Advertising Research 63 (2), 172-184, 2023 | | 2023 |
| When brands go dark: Extending the evidence. R Phua, P., Hartnett, N., Virginia, B., Trinh, G., & Kennedy AUDIENCExSCIENCE Advertising Research Foundation (ARF), 2023 | | 2023 |
| Who are you losing when going dark? P Phua, G Trinh, B Hartnett, N., Virginia, R Kennedy European Marketing Academy (EMAC), 2023 | | 2023 |
| Out of Sight: What happens to brand shares, penetration, and loyalty when advertising stops? P Phua Ehrenberg-Bass Institute for Marketing Science, University of South …, 2022 | | 2022 |
| Maximise distinctive assets P Phua, N Hartnett https://www.warc.com/newsandopinion/opinion/maximise-distinctive-assets/4000, 2021 | | 2021 |
| How does childhood brand exposure influence buying behaviour and brand recognition in adulthood? P Phua Ehrenberg-Bass Institute for Marketing Science, University of South …, 2017 | | 2017 |
| Age of acquisition effects in brand names. Phua, P., Page, B., Trinh, G., Hartnett, N., & Kennedy, R. Australian and New Zealand Marketing Academy (ANZMAC), 2017 | | 2017 |
