| Determinants of entrepreneurial intentions among young graduates: perspectives of push-pull-mooring model OC Ojiaku, AD Nkamnebe, IC Nwaizugbo Journal of Global Entrepreneurship Research 8, 1-17, 2018 | 116 | 2018 |
| Effect of relationship marketing and relationship marketing programs on customer loyalty OO Christian, VNO Aghara, E Obianuju International Journal of Business and Management Review 5 (5), 58-71, 2017 | 38 | 2017 |
| Determinants of customers’ brand choice and continuance intentions with mobile data service provider: The role of past experience OC Ojiaku, A Osarenkhoe Global Business Review 19 (6), 1478-1493, 2018 | 36 | 2018 |
| Cognitive-affective predictors of green purchase intentions among health workers in Nigeria O Ojiaku, B Achi, V Aghara Management Science Letters 8 (10), 1027-1038, 2018 | 30 | 2018 |
| Effects of product quality on customer satisfaction: A review of manufacturing company’s performance in anambra state MC Olise, OC Ojiaku International journal of business & law research 6 (1), 39-47, 2018 | 12 | 2018 |
| Factors influencing cryptocurrency adoption among nigerian university fintech entrepreneurs: An UTAUT perspective PI Ebizie, AD Nkamnebe, OC Ojiaku British Journal of Marketing Studies 10 (3), 25-37, 2022 | 9 | 2022 |
| Using the DART model of value co-creation to predict customer loyalty in pension fund administration in Nigeria OC Ojiaku, BC Nwatu, VN Aghara Asian Journal of Economics and Business 1 (2), 121-137, 2020 | 9 | 2020 |
| Collaborative entrepreneurship, diversity management, and entrepreneurial performance of small and medium scale firms in Nigeria OC Ojiaku, NC Ojiagu, OE Agbasi International Journal of Financial, Accounting, and Management 2 (2), 131-144, 2020 | 6 | 2020 |
| EFFECT OF SOCIAL MEDIA MARKETING ON CUSTOMER BRAND ENGAGEMENT IN THE BANKING INDUSTRY: EVIDENCE FROM AN EMERGING ECONOMY. CP Onuorah, OC Ojiaku, MC Olise Management & Marketing Journal 20 (2), 2022 | 5 | 2022 |
| Effect of salesperson’s service behaviour on sales performance in the B2B context in Nigeria OC Ojiaku, IE Mbamalu, K Nwosu European Journal of Management and Marketing Studies 7 (4), 2023 | 4 | 2023 |
| Customers’ Expectation and Services Performance in Pension Fund Administration (PFA) in Southeast Nigeria OC Ojiaku, MC Olise, NP Abuchi Business and Economic Research 5 (2), 191-206, 2015 | 4 | 2015 |
| Determinants of Customers ‘Intention to‗ Port ‘Mobile Phone Numbers in Times of Proliferating use of Multi-Sims OC Ojiaku, A Osarenkhoe, D Fjellström International Journal of Applied Business and Economic Research 15 (22), 621-643, 2017 | 3 | 2017 |
| Will shoppers adopt online group buying? Understanding Predictors of consumers' intention to adopt online group buying in a typical sub-Saharan African context. NC Ojiagu, OC Ojiaku, AD Nkamnebe International Journal of Business Science & Applied Management 17 (3), 2022 | 2 | 2022 |
| Determinants of Entrepreneurial Intentions: Perspectives of Push-Pull-Mooring Model OC Ojiaku, OC Onuoha | 2 | 2016 |
| Role of brand familiarity on the influence of electronic word-of-mouth and customers behavioral intentions AO Ojiaku Obinna Christian, Ireneus Chukwudi Nwaizugbo International Journal of Innovation and Technology Management, 2024 | | 2024 |
| Integrating TTF and UTAUT models to illuminate factors that influence consumers' intentions to adopt financial technologies in an emerging country context OC Ojiaku, EC Ezenwafor, A Osarenkhoe International Journal of Technology Marketing 18 (1), 113-135, 2024 | | 2024 |
| Effect of Environmental Values on Ecotourism Visit Intention: Evidence from a Sub-Saharan African Context. OO Christian, CEEIC Nwaizugbo, IC Nwaizugbo International Journal of Management, Accounting & Economics 10 (9), 2023 | | 2023 |
| We Deserve What We Get: The Roles of Reasons and Just-World-Belief inExplaining Sustainable Clothing Consumption Values-Actions Gap AD Nkamnebe, OC Ojiaku Business Research Proceedings 10 (10), 1-1, 2023 | | 2023 |
| PREDICTING THE EFFECT OF SERVITIZATION ON CUSTOMER LOYALTY: EMPIRICAL EVIDENCE FROM EMERGING ECONOMY CONTEXT OC Ojiaku, P Abude International Journal of Business Reflections 4 (1), 2023 | | 2023 |
| Predictors of customer satisfaction with Mass transit transport scheme: Evidence from an emerging economy P Abude, OC Ojiaku, Nwaizugbo, I C British Journal of Management and Marketing Studies 6 (2), 2023 | | 2023 |
Anayo Dominic NkamnebeProfessor of Marketing, Nnamdi Azikiwe University, Awka, Nigeria在 unizik.edu.ng 的电子邮件经过验证
