| The value of health and wellbeing: an empirical model of value creation in social marketing N Zainuddin, R Russell-Bennett, J Previte European Journal of Marketing 47 (9), 1504-1524, 2013 | 218* | 2013 |
| A social marketing approach to value creation in a well-women's health service N Zainuddin, J Previte, R Russell-Bennett Journal of Marketing Management 27 (3-4), 361-385, 2011 | 124 | 2011 |
| Unlocking the potential of branding in social marketing services: utilising brand personality and brand personality appeal R Gordon, N Zainuddin, C Magee Journal of Services Marketing 30 (1), 48-62, 2016 | 111 | 2016 |
| Transformative service research and social marketing–converging pathways to social change R Russell-Bennett, RP Fisk, MS Rosenbaum, N Zainuddin Journal of Services Marketing 33 (6), 633-642, 2019 | 109 | 2019 |
| Serving yourself: value self-creation in health care service N Zainuddin, L Tam, A McCosker Journal of Services Marketing 30 (6), 586-600, 2016 | 93 | 2016 |
| Conceptualising value creation for social change management R Russell-Bennett, J Previte, N Zainuddin Australasian Marketing Journal (AMJ) 17 (4), 211-218, 2009 | 91 | 2009 |
| Designing gamified transformative and social marketing services: An investigation of serious m-games RF Mulcahy, R Russell-Bennett, N Zainuddin, KA Kuhn Journal of Service Theory and Practice 28 (1), 26-51, 2018 | 72 | 2018 |
| Seek or destroy? Examining value creation and destruction in behaviour maintenance in social marketing N Zainuddin, K Dent, L Tam Journal of Marketing Management 33 (5-6), 348-374, 2017 | 60 | 2017 |
| Value creation and destruction in social marketing services: a review and research agenda N Zainuddin, R Gordon Journal of services marketing 34 (3), 347-361, 2020 | 48 | 2020 |
| Transformative value and the role of involvement in gamification and serious games for well-being RF Mulcahy, N Zainuddin, R Russell-Bennett Journal of Service Management 32 (2), 218-245, 2021 | 47 | 2021 |
| Exploring value destruction in social marketing services C Leo, N Zainuddin Journal of Social Marketing 7 (4), 405-422, 2017 | 45 | 2017 |
| Examining the impact of experience on value in social marketing N Zainuddin Journal of Social Marketing 3 (3), 257-274, 2013 | 36* | 2013 |
| Consumer-dominant social marketing: a definition and explication T Anker, R Gordon, N Zainuddin European Journal of Marketing 56 (1), 159-183, 2022 | 25 | 2022 |
| The role of health locus of control in value co-creation for standardized screening services J Davey, J Herbst, R Johns, J Parkinson, R Russell-Bennett, N Zainuddin Journal of Service Theory and Practice 30 (1), 31-55, 2020 | 20 | 2020 |
| Symbolic violence and marketing ECRs in the neoliberal University R Gordon, N Zainuddin Journal of Marketing Management 36 (7-8), 705-726, 2020 | 14 | 2020 |
| The many paths to societal wellbeing: charting a course forward N Zainuddin, R Russell-Bennett Journal of Social Marketing 7 (4), 350-354, 2017 | 12 | 2017 |
| Value creation and destruction in the marketisation of human services M Randle, N Zainuddin Journal of Services Marketing 36 (3), 326-339, 2022 | 11 | 2022 |
| Social marketing, value, and behaviour: Some important considerations N Zainuddin, R Gordon | 11 | 2014 |
| Defining and explicating value re-creation to solve marketplace problems for consumers with vulnerabilities N Zainuddin, J Robinson, J Algie, M Randle Journal of Services Marketing 35 (6), 807-820, 2021 | 9 | 2021 |
| Why Are Businesses Brand Loyal? A Functional Approach to Three Dimensions of B2B Brand Loyalty N Zainuddin, R Russell-Bennett, CEJ Hartel Department of Marketing, University of Otago, 2007 | 9 | 2007 |
Rebekah Russell-BennettUniversity of Canberra在 canberra.edu.au 的电子邮件经过验证
