Brand co-creation through triadic stakeholder participation: A conceptual framework based on literature review S Sarkar, S Banerjee European Business Review 31 (5), 585-609, 2019 | 47 | 2019 |
Brand co-creation through participation of organization, consumers, and suppliers: an empirical validation S Sarkar, S Banerjee Journal of Product & Brand Management 30 (8), 1094-1114, 2021 | 28 | 2021 |
Role and perspective of suppliers in brand co-creation: an exploratory study S Sarkar, S Banerjee Benchmarking: An International Journal 30 (7), 2330-2350, 2023 | 5 | 2023 |
Harley-Davidson HD Connect: Reviving Brand Image Through Co-creation S Sarkar, S Banerjee SAGE Publications: SAGE Business Cases Originals, 2022 | 1 | 2022 |
Impact Of Work From Home On Deviant Workplace Behaviour In Educational Institutes During Covid 19: A Conceptual Study M Roy, A Mandal, S Sarkar Journal of Positive School Psychology 6 (3), 7757-7769, 2022 | | 2022 |
Antecedents and Consequences of Deviant Workplace Behaviour: A Conceptual Study on Literature Review M Roy, A Mandal, S Sarkar Parikalpana KIIT Journal of Management 18 (2), 70-89, 2022 | | 2022 |
Berger Paints: Managing Product Performance Through Co-Creation S Sarkar, S Banerjee SAGE Publications: SAGE Business Cases Originals, 2021 | | 2021 |
A BLOCKCHAIN BASED FRAMEWORK TO MONITOR THE USE AND HANDLING OF THE CONTROLLED SUBSTANCES S Sarkar, S Sarkar Indain Journal of Applied Research (IJAR) 10 (12), 1-2, 2020 | | 2020 |
System And Method To Provide Recommendation Of The Appropriate Composition Mostly Align To The Audience/Spectators Aesthetic Senses For Any Forthcoming Concert S Sengupta, P Sarkar, S Sarkar IOSR Journal of Business and Management (IOSR-JBM), PP 04-08, 2018 | | 2018 |
WOMEN AT WORKPLACE: A STUDY TO UNDERSTAND THE NATURE OF DEVIANT BEHAVIOR IN EDUCATIONAL INSTITUTE M Roy, A Mandal, S Sarkar BIMS Journal of Management, 11, 0 | | |