| Creating an environment in which youths are encouraged to eat a healthier diet ME Goldberg, K Gunasti Journal of Public Policy & Marketing 26 (2), 162-181, 2007 | 134 | 2007 |
| How and when alphanumeric brand names affect consumer preferences K Gunasti, WT Ross Jr Journal of Marketing Research 47 (6), 1177-1192, 2010 | 130 | 2010 |
| How inferences about missing attributes decrease the tendency to defer choice and increase purchase probability K Gunasti, WT Ross Journal of Consumer Research 35 (5), 823-837, 2009 | 128 | 2009 |
| Impact of gamification on perceptions of word-of-mouth contributors and actions of word-of-mouth consumers L Wang, K Gunasti, R Shankar, J Pancras, R Gopal Wang, L., Gunasti K., Shankar, R., Pancras, J. Gopal, R., Impact of …, 2018 | 46 | 2018 |
| Consumer reactions to round numbers in brand names K Gunasti, T Ozcan Marketing Letters 27, 309-322, 2016 | 31 | 2016 |
| My brand identity lies in the brand name: personified suggestive brand names S Kara, K Gunasti, WT Ross Journal of Brand Management 27, 607-621, 2020 | 30 | 2020 |
| Original brands in competition against high quality copycats H Nguyen, K Gunasti European Journal of Marketing 52 (7/8), 1574-1597, 2018 | 23 | 2018 |
| Is a $200 Nordstrom Gift Card Worth More or Less Than a $200 Gap Gift Card? The Asymmetric Valuations of Luxury Gift Cards K Gunasti, E Baskin Journal of Retailing 94 (4), 380-392, 2018 | 20 | 2018 |
| Is it the ‘alpha’or the ‘numeric’: Consumers’ evaluation of letter versus number changes in alphanumeric brand names S Kara, K Gunasti, WT Ross Journal of Brand Management 22 (6), 515-533, 2015 | 18 | 2015 |
| How competitor brand names affect within-brand choices K Gunasti, B Devezer Marketing Letters 27, 275, 2016 | 17 | 2016 |
| Effects of search, experience and credence attributes versus suggestive brand names on product evaluations K Gunasti, S Kara, WT Ross, Jr European Journal of Marketing 54 (12), 2020 | 13 | 2020 |
| The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions K Gunasti, T Ozcan Marketing Letters 30, 207-217, 2019 | 13 | 2019 |
| The impact of gamification on word-of-mouth effectiveness: Evidence from foursquare L Wang, K Gunasti, R Gopal, R Shankar, J Pancras | 13 | 2017 |
| How associations between products and numbers in brand names affect consumer attitudes: Introducing multi-context numbers T Ozcan, K Gunasti Journal of Brand Management 26, 176-194, 2019 | 12 | 2019 |
| The effects of compensatory inferences for attributes on the choice of incomplete product options K Gunasti, WT Ross Jr Journal of Business Research 68 (5), 1136-1144, 2015 | 6 | 2015 |
| Achieving the compromise effect with missing attribute information: Introducing shadow options K Gunasti, WT Ross Jr ACR North American Advances 35, 748-749, 2008 | 4 | 2008 |
| How language affects consumers' processing of numerical cues K Gunasti, S Kara, WT Ross Jr, R Duclos Journal of Consumer Behaviour 20 (2), 460-473, 2021 | 3 | 2021 |
| Authenticity is in the eye of the beholder: From changes in attitudes and preferences to placebo effects H Nguyen, K Gunasti ACR North American Advances, 2011 | 3 | 2011 |
| et Gunasti, K.(2007) ME Goldberg Creating an environment in which youths are encouraged to eat a healthier …, 0 | 3 | |
| The conflict between partnership and fairness in the decision of whom to help M Palmeira, K Gunasti Journal of Business Ethics 183 (4), 1173-1188, 2023 | 2 | 2023 |
Selcan KaraAssociate Professor of Marketing, University of Massachusetts Dartmouth在 umassd.edu 的电子邮件经过验证
