| The transmission modes of Malay traditional food knowledge within generations NM Nor, MSM Sharif, MSM Zahari, HM Salleh, N Isha, R Muhammad Procedia-Social and Behavioral Sciences 50, 79-88, 2012 | 100 | 2012 |
| Dynamics of charged radiating collapse in modified Gauss-Bonnet gravity M Sharif, G Abbas The European Physical Journal Plus 128, 1-8, 2013 | 48 | 2013 |
| The importance of knowledge transmission and its relation towards the Malay traditional food practice continuity MSM Sharif, MSM Zahari, NM Nor, R Muhammad Procedia-Social and Behavioral Sciences 222, 567-577, 2016 | 47 | 2016 |
| Customer perception on nutritional information in restaurant menu N Din, MSM Zahari, SM Shariff Procedia-Social and Behavioral Sciences 42, 413-421, 2012 | 44 | 2012 |
| Is Malaysian food important to local tour operators? NM Yusoff, MSM Zahari, MZM Kutut, MSM Sharif Procedia-Social and Behavioral Sciences 105, 458-465, 2013 | 40 | 2013 |
| Factors that restrict young generation to practice Malay traditional festive foods MSM Sharif, MSM Zahari, NM Nor, R Muhammad Procedia-Social and Behavioral Sciences 101, 239-247, 2013 | 37 | 2013 |
| How could the transfer of food knowledge be passed down? MSM Sharif, MSM Zahari, NM Nor, R Muhammad Procedia-Social and Behavioral Sciences 105, 429-437, 2013 | 34 | 2013 |
| Revealing the scenario of food neophobia among higher learning institution students from Klang Valley, Malaysia R Muhammad, KM Abdullah, MSM Zahari, MSM Sharif Procedia-Social and Behavioral Sciences 170, 292-299, 2015 | 33 | 2015 |
| What makes the Malay young generation had limited skills and knowledge in the Malay traditional food preparation? MSM Sharif, NM Nor, MSM Zahari, R Muhammad Procedia-Social and Behavioral Sciences 202, 152-158, 2015 | 29 | 2015 |
| Food heritage and nation food identity formation A Ramli, MM Zahari, N Ishak, MM Sharif Hospitality and Tourism: Synergizing Creativity and Innovation in Research …, 2013 | 28 | 2013 |
| Malaysian foodways: Acculturation/assimilation towards authenticity sustainability among diasporic community R Muhammad, MSM Zahari, MSM Shariff, KM Abdullah Procedia-Social and Behavioral Sciences 222, 367-373, 2016 | 27 | 2016 |
| Hospital food service strategies to improve food intakes among inpatients: a systematic review NS Osman, N Md Nor, MS Md Sharif, SBA Hamid, S Rahamat Nutrients 13 (10), 3649, 2021 | 25 | 2021 |
| The myth and reality of hotel brand and food quality: the case of hotel restaurants in Malaysia TAT Ismail, R Muhammad, NM Yusoff, MSM Shariff Procedia-Social and Behavioral Sciences 222, 382-389, 2016 | 25 | 2016 |
| The effects of transmission of malay daily food knowledge on the generation practices MSM Sharif, NM Nor, MSM Zahari Procedia-Social and Behavioral Sciences 85, 227-235, 2013 | 24 | 2013 |
| Nutritional labelling in Malaysian full service restaurant menu N Din, MSM Zahari, SM Shariff Journal of ASIAN Behavioural Studies 2 (2), 47-55, 2017 | 22 | 2017 |
| Young generation practices on Malaysian ethnic festival foodways R Muhammad, MSM Zahari, KM Abdullah, MSM Sharif Procedia-Social and Behavioral Sciences 170, 300-307, 2015 | 19 | 2015 |
| Following mothers to the wet market: The significant benefits gain by young generations MSM Sharif, NM Nor, MSM Zahari, R Muhammad Procedia-Social and Behavioral Sciences 170, 197-205, 2015 | 18 | 2015 |
| Malay traditional food knowledge and young generation practices MSM Zahari, HM Salleh, MSM Sharif, NM Noor, N Ishak Science Series Data Report 5 (4), 14-24, 2013 | 16 | 2013 |
| Undergraduates in computer science and information technology using the Internet as a Resource M Sharif, AN Zainab Malaysian Journal of Library & Information Science 9 (1), 1-16, 2004 | 16 | 2004 |
| Traditional food knowledge (TFK) of Malay festive foods MSM Sharif, MSM Zahari, N Ishak, R Muhammad, AM Noor, HM Salleh Current Issues in Hospitality and Tourism: Research and Innovation, 1-6, 2012 | 15 | 2012 |
