| The role of brand love in consumer-brand relationships N Albert, D Merunka Journal of Consumer Marketing 30 (3), 258-266, 2013 | 1217 | 2013 |
| When consumers love their brands: Exploring the concept and its dimensions N Albert, D Merunka, P Valette-Florence Journal of Business research 61 (10), 1062-1075, 2008 | 1165 | 2008 |
| Brand passion: Antecedents and consequences N Albert, D Merunka, P Valette-Florence Journal of Business Research 66 (7), 904-909, 2013 | 542 | 2013 |
| The feeling of love toward a brand: Concept and measurement. N Albert, D Merunka, P Valette-Florence Advances in Consumer Research 36, 2009 | 350 | 2009 |
| Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements? N Albert, L Ambroise, P Valette-Florence Journal of Business Research 81, 96-106, 2017 | 197 | 2017 |
| Measuring the love feeling for a brand using interpersonal love items N Albert, P Valette-Florence Journal of Marketing development and Competitiveness 5 (1), 57-63, 2010 | 164 | 2010 |
| From endorsement to celebrity co-branding: Personality transfer L Ambroise, G Pantin-Sohier, P Valette-Florence, N Albert Journal of brand management 21 (4), 273-285, 2014 | 158 | 2014 |
| Strong reciprocity in consumer boycotts T Hahn, N Albert Journal of Business Ethics 145, 509-524, 2017 | 64 | 2017 |
| A synthesis of the consumer-brand relationship domain: using text mining to track research streams, describe their emotional associations, and identify future research priorities N Albert, M Thomson Journal of the Association for Consumer Research 3 (2), 130-146, 2018 | 53 | 2018 |
| Are global brands trustworthy? The role of brand affect, brand innovativeness, and consumer ethnocentrism R Huaman-Ramirez, N Albert, D Merunka European Business Review 31 (6), 926-946, 2019 | 35 | 2019 |
| Le scepticisme du consommateur face à la publicité: définition conceptuelle et proposition de mesure J Boyer, N Albert, P Valette-Florence HAL Post-Print, 2006 | 33 | 2006 |
| Brand love: conceptualization and measurement N Albert, D Merunka, P Valette-Florence Australian and New Zealand Marketing Academy Conference, 2008 | 31 | 2008 |
| Celebrity endorsement: Conceptual clarifications, critical review, and future research perspectives L Ambroise, N Albert Recherche et Applications En Marketing (English Edition) 35 (2), 97-122, 2020 | 29 | 2020 |
| Conceptualizing and measuring consumers’ love towards their brands N Albert, DR Merunka, P Florence-Valette Society for Marketing Advances Proceedings, 108-111, 2008 | 22 | 2008 |
| Passion for the brand and consumer brand relationships N Albert, D Merunka, P Valette-Florence Australian & New Zealand Marketing Academy Meeting, 2010 | 20 | 2010 |
| Le sentiment d'amour pour une marque: déterminants et pertinence managériale. N Albert Revue Management et Avenir, 2014 | 13 | 2014 |
| L’amour d’un consommateur pour une marque: dimensions exploratoires N Albert, P Valette-Florence Marchés et organisation, 115-145, 2010 | 8 | 2010 |
| L’endossement par les célébrités: clarifications conceptuelles, synthèse critique et perspectives de recherche L Ambroise, N Albert Recherche et Applications en Marketing (French Edition) 35 (2), 100-125, 2020 | 7 | 2020 |
| Consumer involvement with corporate ads vs product ads: a cross-national study R Ashraf, N Albert, D Merunka, MA Khan Asia Pacific Journal of Marketing and Logistics 32 (2), 322-342, 2020 | 6 | 2020 |
| Développement et validation de deux nouvelles échelles de mesure de l’amour pour une marque N Albert, D Merunka, P Valette-Florence innovations, 109-129, 2010 | 6 | 2010 |
Pantin-Sohier GaëlleProfesseur des Universités在 univ-angers.fr 的电子邮件经过验证
