| Predicting advertising success beyond traditional measures: New insights from neurophysiological methods and market response modeling V Venkatraman, A Dimoka, PA Pavlou, K Vo, W Hampton, B Bollinger, ... Journal of Marketing Research 52 (4), 436-452, 2015 | 594 | 2015 |
| Overcoming the illegitimacy discount: Cultural entrepreneurship in the US feature film industry EY Zhao, M Ishihara, M Lounsbury Organization Studies 34 (12), 1747-1776, 2013 | 151 | 2013 |
| Optimal distinctiveness in the console video game industry: An exemplar-based model of proto-category evolution EY Zhao, M Ishihara, PD Jennings, M Lounsbury Organization Science 29 (4), 588-611, 2018 | 147 | 2018 |
| The effects of detailing on prescribing decisions under quality uncertainty A Ching, M Ishihara QME 8, 123-165, 2010 | 135 | 2010 |
| Measuring the informative and persuasive roles of detailing on prescribing decisions AT Ching, M Ishihara Management Science 58 (7), 1374-1387, 2012 | 134 | 2012 |
| Dynamic demand for new and used durable goods without physical depreciation: The case of Japanese video games M Ishihara, A Ching Rotman School of Management Working Paper, 2016 | 110 | 2016 |
| A practitioner’s guide to Bayesian estimation of discrete choice dynamic programming models AT Ching, S Imai, M Ishihara, N Jain Quantitative Marketing and Economics 10, 151-196, 2012 | 60 | 2012 |
| Strategic entrepreneurship's dynamic tensions: Converging (diverging) effects of experience and networks on market entry timing and entrant performance EY Zhao, M Ishihara, PD Jennings Journal of Business Venturing 35 (2), 105933, 2020 | 46 | 2020 |
| Identification of dynamic models of rewards programme AT Ching, M Ishihara The Japanese Economic Review 69, 306-323, 2018 | 15 | 2018 |
| A dynamic structural model of endogenous consumer reviews in durable goods markets M Ishihara, Y Liu Available at SSRN 2728524, 2017 | 14 | 2017 |
| A computationally efficient fixed point approach to dynamic structural demand estimation Y Sun, M Ishihara Journal of Econometrics 208 (2), 563-584, 2019 | 9 | 2019 |
| Balancing exclusivity and accessibility: patterns of brand and product line extension strategies in the fashion luxury industry M Ishihara, Q Zhang Luxury 4 (1), 31-57, 2017 | 8 | 2017 |
| Dynamic demand for new and used durable goods without physical depreciation M Ishihara University of Toronto, 2011 | 8 | 2011 |
| An empirical study of scarcity marketing strategies: Limited-time products with umbrella branding in the beer market M Ishihara, M Kwon, M Mizuno Journal of the Academy of Marketing Science 51 (6), 1327-1350, 2023 | 6 | 2023 |
| Accounting for causality when measuring sales lift from television advertising: Television campaigns are shown to be more effective for lighter brand users H Assael, M Ishihara, BJ Kim Journal of Advertising Research 61 (1), 3-11, 2021 | 6 | 2021 |
| Evaluating the effect of soda taxes using a dynamic model of rational addiction JY Kim, M Ishihara Available at SSRN 3892506, 2021 | 5 | 2021 |
| Software piracy and outsourcing in two-sided markets M Ishihara, E Muller Quantitative Marketing and Economics 18 (1), 61-124, 2020 | 5 | 2020 |
| Counter-cyclical price promotion: Capturing seasonal category expansion under endogenous consumption M Kwon, T Erdem, M Ishihara Available at SSRN 3138863, 2018 | 4 | 2018 |
| Is Early Product Release Preannouncement a Signal for High Product Quality? M Ishihara, BJ Kim SSRN, 2018 | 3 | 2018 |
| Bayesian estimation of finite-horizon discrete choice dynamic programming models M Ishihara, AT Ching Available at SSRN 2837384, 2016 | 3 | 2016 |
