Rethinking the circuit of culture: How participatory culture has transformed cross-cultural communication B Tombleson, K Wolf Public Relations Review 43 (1), 14-25, 2017 | 172 | 2017 |
Teaching Transmedia to millenials: A critical reflection on the embedding of transmedia skills in the communication curriculum B Tombleson, K Wolf, L Gallant, C Archer, R Desai Research and Development in Higher Education 39, 2016 | 9 | 2016 |
Transmedia learning: a literature review B Tombleson Technology, Pedagogy and Education 33 (2), 255-269, 2024 | 2 | 2024 |
Sustainable tourism and public opinion: Examining the language surrounding the closure of Uluru to climbers B Tombleson, K Wolf Case Based Research in Tourism, Travel, Hospitality and Events, 401-419, 2022 | 1 | 2022 |
Flipping the perspective: exploring flipped learning through the student lens K Wolf, B Tombleson, L Gallant, A Gunness West Australian Teaching and Learning Forum, 2019 | 1 | 2019 |
Public relations and code-switching: how technology shapes how we tell stories B Tombleson, K Wolf ANZCA 2019-Making Sense: Data, Publics & Storytelling, 2019 | 1 | 2019 |
Building a model for transmedia learning: Engaging work integrated learning students B Tombleson ASCILITE Publications, 244-253, 2023 | | 2023 |
Chapter 2: Semiotics in a digital world B Tombleson, K Wolf Digital Storytelling for Brands, 27-48, 2023 | | 2023 |
Chapter 1: Narrative Models Across the Ages B Tombleson, K Wolf Digital Storytelling for Brands, 3-26, 2023 | | 2023 |
Digital Storytelling for Brands B Tombleson, K Wolf SAGE Publications Ltd, 2023 | | 2023 |
Capturing and Keeping Student Engagement in Marketing [Webinar] S Hatton-Jones, B Tombleson, S Rundle-Thiele John WIley & Sons Australia Ltd., 2020 | | 2020 |
“One last climb”: examining the language surrounding the closure of Uluru to climbers and implications for sustainable tourism B Tombleson, K Wolf International Cross-Cultural Communication Conference, 2020 | | 2020 |
Whatever happened to the blogging revolution? How storytelling/selling social media influence has evolved and impacted public relations practice C Archer, K Wolf, B Tombleson Australian and New Zealand Communication Association (ANZCA), 2019 | | 2019 |
Making sense of public relations-a visual ethnography of students' interpretations of the public relations profession K Wolf, B Tombleson, L Gallant, V Lawrance West Australian Teaching and Learning Forum, 2019 | | 2019 |
Transmedia MOOC-ing: Breaking with tradition, for-credit MOOC design B Tombleson, N de Bussy, E Dobozy, K Wolf ICEM 2017 Conference-Digital Universities in the MOOC Era: Redesigning …, 2017 | | 2017 |
MOOC: Reputation Management in a Digital World B Tombleson, K Wolf, L Gallant Marketing in a Digital World: MicroMasters Program, 2015 | | 2015 |