| Building, Measuring, and Profiting from Customer Loyalty GF Watson IV, JT Beck, CM Henderson, RW Palmatier Journal of the Academy of Marketing Science 43 (6), 790-825, 2015 | 561 | 2015 |
| Review of the Theoretical Underpinnings of Loyalty Programs CM Henderson, JT Beck, RW Palmatier Journal of Consumer Psychology 21 (3), 256-276, 2011 | 413 | 2011 |
| Corporate Sociopolitical Activism and Firm Value Y Bhagwat, NL Warren, JT Beck, GF Watson IV Journal of Marketing 84 (5), 1-21, 2020 | 387 | 2020 |
| The Role of Culture in International Relationship Marketing SA Samaha, JT Beck, RW Palmatier Journal of Marketing 78 (5), 78-98, 2014 | 369 | 2014 |
| Understanding Relationship Marketing and Loyalty Program Effectiveness in Global Markets JT Beck, K Chapman, RW Palmatier Journal of International Marketing 23 (3), 1-21, 2015 | 150 | 2015 |
| Food as Ideology: Measurement and Validation of Locavorism BJ Reich, JT Beck, J Price Journal of Consumer Research 45 (4), 849–868, 2018 | 130 | 2018 |
| The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship Performance M Mazodier, CM Henderson, JT Beck Journal of Marketing 82 (6), 28-48, 2018 | 67 | 2018 |
| Company Worth Keeping: Personal Control and Preferences for Brand Leaders JT Beck, R Rahinel, A Bleier Journal of Consumer Research 46 (5), 871-886, 2020 | 59 | 2020 |
| The Control–Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes CX Wang, JT Beck, H Yuan Journal of Marketing 85 (5), 145-160, 2021 | 24 | 2021 |
| When Cause-Marketing Backfires: Differential Effects of One-for-One Promotions on Hedonic and Utilitarian Products RG Dugan, JJ Clarkson, JT Beck Journal of Consumer Psychology 31 (3), 532-550, 2021 | 23 | 2021 |
| Relationship Marketing JT Beck, RW Palmatier Handbook on Business to Business Marketing, 293, 2012 | 18 | 2012 |
| The Effect of Duration Metrics on Consumer Satisfaction SWD Jack, JT Beck, A Kaju Psychology & Marketing 37, 441-456, 2020 | 12 | 2020 |
| Too Tired for a Good Deal: How Customer Fatigue Shapes the Performance of Pay-What-You-Want Pricing CX Wang, H Yuan, JT Beck Journal of Business Research 144, 987-996, 2022 | 8 | 2022 |
| Unpacking loyalty: How conceptual differences shape the effectiveness of customer loyalty G Watson IV, J Beck, C Henderson, R Palmatier Marketing Science Institute Working Paper Series, 2013 | 4 | 2013 |
| International relationship marketing S Samaha, J Beck, RW Palmatier Mark Sci Inst Work Pap Ser, 13-117, 2013 | 3 | 2013 |
| Relationship marketing N Chisam, JT Beck, RW Palmatier Handbook of business-to-business marketing, 315-334, 2022 | 1 | 2022 |
| Methods of Public Influence JJ Clarkson, JT Beck, AS Otto, RG Dugan Handbook of Research Methods in Consumer Psychology by Frank R. Kardes, Paul …, 2019 | 1 | 2019 |
| A Values-Complementarity Model of Social Movement Influence on Entrepreneurship JJ Gish, L Lanahan, JT Beck Journal of Management, 01492063241237226, 2024 | | 2024 |
| MANAGEMENT AND LEADERS UNDERSTANDING COMMUNICATION DYNAMICS: THE IMPACT OF INTERNAL COMMUNICATION ON SATISFACTION, PERFORMANCE, AND MOTIVATION. J Beck 45th Annual Meeting, 46, 2022 | | 2022 |
| Economic Inequality and Niche Entrepreneurship: Evidence from the Brewery Industry JJ Gish, L Lanahan, J Beck Academy of Management Proceedings 2019 (1), 11984, 2019 | | 2019 |
Robert W PalmatierUniversity of Washington在 uw.edu 的电子邮件经过验证
