Potential Impact of Blockchain on HR and People Management N Aishwarya Journal of Emerging Technologies and Innovative Research 5 (9), 127-130, 2018 | 8 | 2018 |
Social media disengagement among gen y and gen z: a quantitative investigation A Chellasamy, SM Almeida, GS Prakash, A Nagarathinam, S Rangasamy Media Literacy and Academic Research 5 (1), 230-252, 2022 | 6 | 2022 |
The Effect Of Organisational Cynicism On Employee Performance: Testing The Affective, Cognitive And Behavioural Dimensions DR AISHWARYA, DR AARTHY, MR SENTHILMURUGAN The journal of contemporary issues in business and government 27 (2), 4693-4705, 2021 | 6 | 2021 |
Computer Networks, Big Data and IoT AP Pandian, X Fernando, SMS Islam Springer Singapore, 2021 | 6 | 2021 |
Can Menstrual Cups Become An Alternative to Sanitary Napkins a Critical Analysisamong Women in Bangalore City N Aishwarya Dsba Journal of Research In Management, 2019 | 6 | 2019 |
An Overview of Augmenting AI Application in Healthcare A Chellasamy, A Nagarathinam Computer Networks, Big Data and IoT: Proceedings of ICCBI 2021, 397-407, 2022 | 5 | 2022 |
A study on customer satisfaction on delivery mechanism of public distribution system in select districts of Tamilnadu Vidyaram, Aishwarya Asian journal of Research in Banking and Finance 1 (1), 79-91, 2011 | 5 | 2011 |
Green Data Centers: A Review of Current Trends and Practices A Nagarathinam, A Chellasamy, K Antonysamy, V Saravanan, ... Technology-Driven Business Innovation: Unleashing the Digital Advantage …, 2024 | 2 | 2024 |
Smart City-Far and Near Dream in Indian Context N Aishwarya, A Chellasamy, S Bhaghat International Journal of Computer Applications 174 (12), 25-31, 2021 | 2 | 2021 |
Business and Environmental Perspectives of Submarine Cables in Global Market N Aishwarya Advances in Information and Communication: Proceedings of the 2020 Future of …, 2020 | 2 | 2020 |
Psychological Contract and Organisational Commitment of the employees in Indian Aviation Sector S Sebastian, AP George, N Aishwarya Asian Journal of Management 10 (2), 109-114, 2019 | 2 | 2019 |
Strategic Data Analytics for Sustainable Competitive Advantage A Nagarathinam, A Chellasamy, S Rangasamy Data-Driven Decision Making, 77-106, 2024 | 1 | 2024 |
Beyond Humour: How Memes Shape Brand Associations and Drive Purchase Choices PM Surya, A Chellasamy, A Nagarathinam, S Pachiyappan, SR Deepika Technology-Driven Business Innovation: Unleashing the Digital Advantage …, 2024 | 1 | 2024 |
Voices of the Future: Generation Z’s Views on AI’s Ethical and Social Impact A Gupta, RS Pranathy, M Binny, A Chellasamy, A Nagarathinam, ... Technology-Driven Business Innovation: Unleashing the Digital Advantage …, 2024 | 1 | 2024 |
Data-Driven Decision Making J Poulose, V Sharma, C Maheshkar Springer Nature Singapore, 2024 | 1 | 2024 |
Implications of Lovemark Theory: A Study on Discreet Brands DDW Praveenraj, M Pandey, M Victor, A Chellasam, A Nagarathinam Migration Letters 20 (3), 477-491, 2023 | 1 | 2023 |
Brand centric transmutation: A way to enhance customer’s loyalty in fashion retail market S Bhagat, N Aishwarya, A Chellasamy JIMS8M The Journal of Indian Management & Strategy 28 (2), 14-22, 2023 | 1 | 2023 |
Modeling the Intention to Use AI Healthcare Chabot’s in the Indian Context A Nagarathinam, A Chellasamy, N Elangovan, S Rengasamy International Conference on Emerging Technologies and Intelligent Systems …, 2022 | 1 | 2022 |
Indian consumers animosity level on Chinese products and services–impact of post galwan stand off S PARAMASIVAN, A Nagarathinam, M SANKAR, A CHELLASAMY Journal of Contemporary Issues in Business and Government 27 (3), 1054-1059, 2021 | 1 | 2021 |
Competency mapping - A strategic HR tool in globalized era N Aishwarya Shanlax International Journal of Commerce 5 (1), 300-306, 2017 | 1* | 2017 |