| The effectiveness of marketing communication and importance of its evaluation in an online environment A Krizanova, G Lăzăroiu, L Gajanova, J Kliestikova, M Nadanyiova, ... Sustainability 11 (24), 7016, 2019 | 315 | 2019 |
| Green Marketing as the Source of the Competitive Advantage of the Business D Moravcikova, A Krizanova, J Kliestikova, M Rypakova Sustainability 9 (12), 2218, 2017 | 269 | 2017 |
| Brand building with using phygital marketing communication D Moravcikova, J Kliestikova Journal of Economics, Business and Management 5 (3), 148-153, 2017 | 103 | 2017 |
| The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty L Gajanova, M Nadanyiova, D Moravcikova Scientific annals of economics and business 66 (1), 65-84, 2019 | 70 | 2019 |
| Green marketing as the source of the competitive advantage of the business, Sustainability, 9 (12), 2218 D Moravcikova, A Krizanova, J Kliestikova, M Rypakova DOI, 2017 | 18 | 2017 |
| The brand value and its impact on sales in automotive industry M Nadanyiova, L Gajanova, D Moravcikova, J Olah LOGI–Scientific Journal on Transport and Logistics 10 (1), 41-49, 2019 | 9 | 2019 |
| The effectiveness of marketing communication and importance of its evaluation in an online environment. Sustainability, 11 (24) A Krizanova, G Lăzăroiu, L Gajanova, J Kliestikova, M Nadanyiova, ... | 8 | 2019 |
| Green marketing as the source of the competitive advantage of the business. Sustainability (Switzerland), 9 (12), 1–13 D Moravcikova, A Krizanova, J Kliestikova, M Rypakova | 8 | 2017 |
| The Effectiveness Of Facebook Promoting The Brands Of Slovak Wellness Hotels Based On The DEA Methodology D Moravcikova, A Krizanova CBU International Conference Proceedings... 7, 221, 2019 | 4 | 2019 |
| The impact of personal branding on the customer value-based pricing strategy M Nadanyiova, L Gajanova, D Moravcikova NEW TRENDS IN, 163, 2018 | 3 | 2018 |
| Impact of globalization on marketing communications and its traditional and progressive tools D Moravcikova | 1 | 2018 |
| CSR communication on social networks A Križanová, D Moravcikova, K Moravcikova Advances in Panel Data Analysis in Applied Economic Research: 2017 …, 2018 | 1 | 2018 |
| Evaluation of the Effectiveness of Selected Slovak Brands on the Principle of DEA Models with the Possibility to Optimise them D Moravcikova, A Krizanova, L Svabova Economics and Culture 15 (1), 22-34, 2018 | 1 | 2018 |
| ANALYSIS OF SLOVAK AND CZECH CONSUMERS MANNERS FROM ASPECT OF BEHAVIOURAL ECONOMICS ON GLOBAL DIMENSION L Gajanova, D Moravcikova, M Nadanyiova GLOBALIZATION AND ITS SOCIO-ECONOMIC CONSEQUENCES 10, 509, 2018 | | 2018 |
| The State of Slovak University-Business Cooperation: the business perspective V Galán-Muros, B Orazbayeva, P Obdrzalek, D Moravcikova, T Davey, ... | | 2018 |
| Corporate identity in the context of strategic pricing of a company D Moravcikova European Proceedings of Social and Behavioural Sciences, 0 | | |
| MODERN MARKETING COMMUNICATION OF NONPROFIT ORGANIZATIONS AS A TOOL OF CORPORATE SOCIAL RESPONSIBILITY J Mazanec, D Moravcikova | | |
