| Seeing and thinking in pictures: A review of visual information processing R Adaval, G Saluja, Y Jiang Consumer Psychology Review, 2018 | 82 | 2018 |
| Who said what: The effects of cultural mindsets on perceptions of endorser–message relatedness M Kwon, G Saluja, R Adaval Journal of Consumer Psychology 25 (3), 389-403, 2015 | 59 | 2015 |
| Hesitant to label, yet quick to judge: How cultural mindsets affect the accessibility of stereotypic knowledge when concepts of the elderly are primed G Saluja, R Adaval, RS Wyer Organizational Behavior and Human Decision Processes 143, 23-38, 2017 | 12 | 2017 |
| The Moral Imperative: How malleability of moral standards affects judgment and behavior G Saluja, R Adaval 47th European Marketing Academy Conference, 2018 | | 2018 |
| Seeing more in less: How connecting and separating mindsets affect the process and outcome of product customization G Saluja, R Adaval Society of Consumer Psychology 2018 Winter Conference, 2018 | | 2018 |
| The Psychology of Judicial Decision-Making: Ingroup/Outgroup Biases in Juror Verdicts and Sentences R Duclos, G Saluja ACR Asia-Pacific Advances, 2015 | | 2015 |
| The effects of connecting versus separating mindsets on persuasion and product customization G Saluja | | 2015 |
| Silver Linings on Darkened Endorsers: The Ironic Effect of Schadenfreude in Celebrity Scandals G Saluja, J Hong, A Mukhopadhyay Annual Conference of the Society for Consumer Psychology, 2012 | | 2012 |
| Self-Construal As a Cultural Mindset and Its Relevance For Automatic Social Behavior G Saluja, R Adaval ACR North American Advances, 2012 | | 2012 |
| Great Expectations and Charity: Studying the Effect of Unexpected Schemas on Charitable Behavior G Saluja, R Duclos Association for Consumer Research Annual Conference, 2011 | | 2011 |
