| Celebrity endorsement and consumer buying intention with relation to the Television advertisement for perfumes R Priyankara, S Weerasiri, R Dissanayaka, M Jinadasa Management Studies 5 (2), 128-148, 2017 | 108 | 2017 |
| Attitudes and awareness towards environmental management and its impact on environmental management practices (EMPs) of SMEs in Sri Lanka S Weerasiri Journal of Social and Development Sciences 3 (1), 16-23, 2012 | 66 | 2012 |
| The impact of perceived effectiveness of celebrity endorsement on perceived brand personality DMR Dissanayake, RAS Weerasiri J Account Mark 6 (244), 2, 2017 | 31 | 2017 |
| Celebrity endorsement and purchase intention of telecommunication industry in Sri Lanka KC Koththagoda, S Weerasiri International Journal of Science and Research 6 (6), 635-638, 2015 | 23 | 2015 |
| A study on service quality and customer satisfaction of supermarkets in Sri Lanka RAS Weerasiri Sri Lanka Journal of Marketing 1 (2), 36-46, 2015 | 17 | 2015 |
| A review on e-banking adoption in the context of e-service quality DAG Nayanajith, RAS Weerasiri, KA Damunupola Department of Marketing Management, University of Kelaniya 5 (2), 2019 | 13 | 2019 |
| Perceived trust of E-services, perceived usefulness and adoption of e-banking amongst the students of university of kelaniya: A relational study DAG Nayanajith Journal of Business Research and Insights (former Vidyodaya Journal of …, 2021 | 12 | 2021 |
| Innovation and Creativity of Small and Medium Scale Enterprises (SMEs) in Sri Lanka: A Review RAS Weerasiri, Z Zhang, TR Perera IFRSA BUSINESS REVIEW(IBR), 2 (1), 2012 | 12 | 2012 |
| The Impact of Celebrity Endorsement towards Brand Image with Special Reference to Men's Wear Apparel in Sri Lanka NADM Rashinda, WR A S Timber 2016 Conference Proceeding, 47, 2016 | 8 | 2016 |
| Factors Influencing on Purchase Intention of Organic Food Products in Sri Lanka RAS Weerasiri, M Dharshana Timber 2016 Conference Proceeding, 45, 2016 | 8 | 2016 |
| The impact of perceived service quality on customer satisfaction in a Sri Lankan Veterinary Hospital PS Dassanayake, RAS Weerasiri Singapore Management Journal 6 (1), 83-97, 2017 | 7 | 2017 |
| The impact of automated teller machines (ATMS) service on customer satisfaction: A study based on state banks in Sri Lanka RAS Weerasiri, KC Koththagoda SAARJ Journal on Banking & Insurance Research 6 (2), 1-11, 2017 | 7 | 2017 |
| Impact of television advertisements on youth buying behavior: With special reference to fruit drink market in Sri Lanka RAS Weerasiri, HS Nadeeka Proceeding of 1st International Conference on Branding & Advertising 1, 42-48, 2015 | 7 | 2015 |
| Impact of Celebrity Endorsements on Consumer Buying Behavior RAS Weerasiri, Wanninayeka, W.M.C.B Journal of Social Science- Sri Lanka 1, 2009 | 7 | 2009 |
| Empirical Study on the Impact of Celebrity Endorsement on Purchasing Decision in Cosmetics and Personal Care Products Industry U Munasinghe, S Weerasiri Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka, 2016 | 6 | 2016 |
| Attitudes, awareness and environmental management practices of small and medium sized enterprises (SMEs) in Sri Lanka Z Zhengang, RAS Weerasiri, DMR Dissanayake Proceedings of the International Conference on Business and Information …, 2011 | 6 | 2011 |
| Factors affecting purchase decision for Indian two wheelers in Sri Lankan market RAS Weerasiri, A Mendis University of Kelaniya, 2015 | 5 | 2015 |
| Employees as Internal Stakeholders in the concept of Sustainable Marketing–A Competitive Analysis of European and Asian Market E Rudawska, S Weerasiri, M Wiścicka-Fernando International Journal of Contemporary Management 17 (4), 301-322, 2018 | 4 | 2018 |
| The impact of electronic word of mouth on brand evaluation leading to brand attachment: a comparative study on consumer electronics and cosmetic brands in Sri Lanka JDT Madhusanka, RAS Weerasiri, W Karunarathne Kelaniya Journal of Management 9 (2), 1, 2020 | 3 | 2020 |
| Impact of marketing mix on customer buying intention of motor insurance industry in Sri Lanka RAS Weerasiri, D Maldeniya University of Kelaniya, 2016 | 3 | 2016 |
