The long-term impact of promotion and advertising on consumer brand choice CF Mela, S Gupta, DR Lehmann Journal of Marketing research 34 (2), 248-261, 1997 | 1317 | 1997 |
E-customization A Ansari, CF Mela Journal of marketing research 40 (2), 131-145, 2003 | 1294 | 2003 |
Customer channel migration A Ansari, CF Mela, SA Neslin Journal of marketing research 45 (1), 60-76, 2008 | 1013 | 2008 |
Managing advertising and promotion for long-run profitability K Jedidi, CF Mela, S Gupta Marketing science 18 (1), 1-22, 1999 | 637 | 1999 |
Database Paper—The IRI Marketing Data Set BJ Bronnenberg, MW Kruger, CF Mela Marketing science 27 (4), 745-748, 2008 | 572 | 2008 |
The long-term effect of marketing strategy on brand sales MB Ataman, HJ Van Heerde, CF Mela Journal of Marketing Research 47 (5), 866-882, 2010 | 494 | 2010 |
The long-term impact of promotions on consumer stockpiling behavior CF Mela, K Jedidi, D Bowman Journal of Marketing research 35 (2), 250-262, 1998 | 394 | 1998 |
The impact of collinearity on regression analysis: the asymmetric effect of negative and positive correlations CF Mela, PK Kopalle Applied Economics 34 (6), 667-677, 2002 | 375 | 2002 |
The dynamic effect of discounting on sales: Empirical analysis and normative pricing implications PK Kopalle, CF Mela, L Marsh Marketing Science 18 (3), 317-332, 1999 | 370 | 1999 |
A dynamic model of sponsored search advertising S Yao, CF Mela Marketing Science 30 (3), 447-468, 2011 | 350 | 2011 |
The effect of discount frequency and depth on consumer price judgments JW Alba, CF Mela, TA Shimp, JE Urbany Journal of Consumer Research 26 (2), 99-114, 1999 | 349 | 1999 |
Impact of bundle type, price framing and familiarity on purchase intention for the bundle BA Harlam, A Krishna, DR Lehmann, C Mela journal of Business Research 33 (1), 57-66, 1995 | 315 | 1995 |
Choice models and customer relationship management W Kamakura, CF Mela, A Ansari, A Bodapati, P Fader, R Iyengar, P Naik, ... Marketing letters 16, 279-291, 2005 | 282 | 2005 |
Choice and the Internet: From clickstream to research stream RE Bucklin, JM Lattin, A Ansari, S Gupta, D Bell, E Coupey, JDC Little, ... Marketing letters 13, 245-258, 2002 | 255 | 2002 |
Building brands MB Ataman, CF Mela, HJ Van Heerde Marketing Science 27 (6), 1036-1054, 2008 | 219 | 2008 |
Online display advertising markets: A literature review and future directions H Choi, CF Mela, SR Balseiro, A Leary Information Systems Research 31 (2), 556-575, 2020 | 210 | 2020 |
Size and share of customer wallet RY Du, WA Kamakura, CF Mela Journal of Marketing 71 (2), 94-113, 2007 | 204 | 2007 |
The dynamic effect of innovation on market structure HJ Van Heerde, CF Mela, P Manchanda Journal of Marketing Research 41 (2), 166-183, 2004 | 198 | 2004 |
Zooming in on choice: How do consumers search for cameras online? BJ Bronnenberg, JB Kim, CF Mela Marketing science 35 (5), 693-712, 2016 | 197 | 2016 |
Assessing long-term promotional influences on market structure CF Mela, S Gupta, K Jedidi International Journal of Research in Marketing 15 (2), 89-107, 1998 | 146 | 1998 |