| Determinants of word-of-mouth influence in sport viewership A Asada, YJ Ko Journal of Sport Management 30 (2), 192-206, 2016 | 93 | 2016 |
| Exploring the relationship among leisure engagement, affective and cognitive leisure involvement, and subjective happiness: A mediating role of leisure satisfaction H Matsumoto, S Sato, A Asada, K Chiashi World Leisure Journal 60 (2), 111-126, 2018 | 54 | 2018 |
| Perceived influence of word-of-mouth recommendation on sport-watching behavior: A gender difference perspective A Asada, YJ Ko Sport Marketing Quarterly 28 (3), 135-147, 2019 | 35 | 2019 |
| Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization A Asada, YJ Ko Journal of Sport Management 33 (6), 530-545, 2019 | 32 | 2019 |
| Effects of relative size and homogeneity of sports fan community on potential fans’ support intentions A Asada, YJ Ko, WE Jang Journal of Sport Management 34 (2), 103-119, 2020 | 22 | 2020 |
| Do humanized team mascots attract new fans? Application and extension of the anthropomorphism theory YJ Ko, A Asada, W Jang, D Kim, Y Chang Sport management review 25 (5), 820-846, 2022 | 8 | 2022 |
| Using experiments in sport consumer behavior research: A review and directions for future research YJ Ko, DH Kwak, EW Jang, JS Lee, A Asada, Y Chang, D Kim, S Pradhan, ... Sport Marketing Quarterly 32 (1), 33-46, 2023 | 6 | 2023 |
| The effects of athlete activism on league credibility, event legacy, and event involvement: A crisis communication perspective A Asada, Y Inoue, Y Chang International Journal of Sport Communication 14 (4), 507-529, 2021 | 6 | 2021 |
| The effects of self-brand connection and self-construal on consumers' psychological and behavioral responses to athlete scandals A Arai, YJ Ko, A Asada, D Connaughton Sport Marketing Quarterly 32 (1), 62-75, 2023 | 5 | 2023 |
| Switching schools: examining the networks, antecedents, and on-court outcomes of NCAA Division I men’s basketball transfers ND Pifer, MR Huml, A Asada Journal of Issues in Intercollegiate Athletics 14 (1), 30, 2021 | 5 | 2021 |
| Post-Event Effects: A New Perspective on Giveaway Items Distributed at Sporting Events A Asada, A Arai Journal of Global Sport Management 8 (1), 281-301, 2023 | 4 | 2023 |
| Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers' Fit Perception, Attitude toward Sponsor, and Word-of-Mouth Intention A Asada, M Yan, YJ Ko, JS Lee Sport Marketing Quarterly 32 (2), 137-149, 2023 | 2 | 2023 |
| Word-of-mouth effectiveness in new fan acquisition: a mediating role of resident prototypicality A Asada, YJ Ko Sport Management Review 26 (1), 93-113, 2023 | 2 | 2023 |
| Supporting sacrifice or condemning belief: consumer reactions to Nike's advertising campaign featuring Colin Kaepernick A Asada, J Sanderson International Journal of Sport Management and Marketing 20 (5-6), 334-355, 2020 | 2 | 2020 |
| 北米スポーツマネジメント学会 2014 年度大会 浅田瑛， 隅野美砂輝 スポーツマネジメント研究 7 (1), 39-43, 2015 | 2 | 2015 |
| Team Representation: Scale Development and Validation A Asada, KRN Reifurth Journal of Sport Management 37 (4), 272-289, 2023 | | 2023 |
| Self-imagery and advertising effectiveness: the role of sense of presence W Jang, SY Lee, A Asada The Journal of General Psychology 150 (2), 212-233, 2023 | | 2023 |
| アスリートのブランド価値のマネジメント 常に 「みられる」 存在のアスリートをマネジメントする 新井彬子， 浅田瑛 スポーツマネジメント研究 10 (1), 7-18, 2018 | | 2018 |
| 北米スポーツマネジメント学会 2015 年度大会 浅田瑛 スポーツマネジメント研究 8 (1), 34-38, 2016 | | 2016 |
| 北米スポーツマネジメント学会 2013 年度大会 浅田瑛， 新井彬子， 伊藤真紀 スポーツマネジメント研究 6 (1), 57-62, 2014 | | 2014 |
