How does the variance of product ratings matter? M Sun Management science 58 (4), 696-707, 2012 | 889 | 2012 |
Optimal search for product information F Branco, M Sun, JM Villas-Boas Management Science 58 (11), 2037-2056, 2012 | 241 | 2012 |
Ad revenue and content commercialization: Evidence from blogs M Sun, F Zhu Management Science 59 (10), 2314-2331, 2013 | 217 | 2013 |
Disclosing multiple product attributes M Sun Journal of Economics & Management Strategy 20 (1), 195-224, 2011 | 199 | 2011 |
Too much information? Information provision and search costs F Branco, M Sun, JM Villas-Boas Marketing Science 35 (4), 605-618, 2016 | 141 | 2016 |
The effect of recycling versus trashing on consumption: Theory and experimental evidence M Sun, R Trudel Journal of Marketing Research 54 (2), 293-305, 2017 | 139 | 2017 |
Competitive mobile geo targeting Y Chen, X Li, M Sun Marketing Science 36 (5), 666-682, 2017 | 69 | 2017 |
Product fit uncertainty and information provision in a distribution channel M Sun, RK Tyagi Production and Operations Management, 2020 | 62 | 2020 |
U-Shaped Conformity in Online Social Networks FZ Monic Sun, Xiaoquan (Michael) Zhang Marketing Science 38 (3), 461-480, 2019 | 37* | 2019 |
Informal payments in developing countries' public health sectors T Liu, M Sun Pacific Economic Review 17 (4), 514-524, 2012 | 25 | 2012 |
Peer-to-peer markets with bilateral ratings TT Ke, M Sun, B Jiang Marketing Science, 2024 | 18 | 2024 |
Competitive mobile targeting Y Chen, X Li, M Sun Available at SSRN 2575192, 2015 | 13 | 2015 |
What makes people happy? Decoupling the experiential‐material continuum E Weingarten, K Duke, W Liu, RW Hamilton, O Amir, G Appel, M Cerf, ... Journal of Consumer Psychology 33 (1), 97-106, 2023 | 11 | 2023 |
To Belong or to Be Different? Evidence from a Large-Scale Field Experiment M Sun, XM Zhang, F Zhu | 9 | 2013 |
When does a manufacturer disclose product match information M Sun, R Tyagi Technical Report, 2012 | 9 | 2012 |
Too much information? Information gathering and search costs F Branco, M Sun, JM Villas-Boas Working paper, University of California, Berkeley, Berkeley, 2012 | 8 | 2012 |
A reflection on analytical work in marketing: Three points of consensus R Thomadsen, R Zeithammer, G Iyer, D Mayzlin, Y Orhun, A Pazgal, ... Marketing Letters 23, 381-389, 2012 | 7 | 2012 |
The informational role of consumer disagreement MJ Sun Working paper, 2008 | 6 | 2008 |
Product match disclosure in a distribution channel M Sun Boston University, 2015 | 4 | 2015 |
Disclosing product-match information in a distribution channel M Sun, R Tyagi mimeo, 2014 | 3 | 2014 |