| The q-rung fuzzy LOPCOW-VIKOR model to assess the role of unmanned aerial vehicles for precision agriculture realization in the Agri-Food 4.0 era F Ecer, İY Ögel, R Krishankumar, EB Tirkolaee Artificial intelligence review 56 (11), 13373-13406, 2023 | 45 | 2023 |
| Brand jealousy and willingness to pay premium: The mediating role of materialism N Bıçakcıoğlu, İY Ögel, B İlter Journal of brand Management 24, 33-48, 2017 | 29 | 2017 |
| Identifying the leading retailer-based food waste causes in different perishable fast-moving consumer goods’ categories: application of the F-LBWA methodology İY Ögel, F Ecer, AA Özgöz Environmental Science and Pollution Research 30 (12), 32656–32672, 2023 | 18 | 2023 |
| Luxury in female technology (FemTech): Selection of smart jewelry for women through BCM-MARCOS group decision-making framework with fuzzy ZE-numbers G Haseli, İY Ögel, F Ecer, M Hajiaghaei-Keshteli Technological Forecasting and Social Change 196, 122870, 2023 | 16 | 2023 |
| Prioritizing causes and drivers of retail food waste through a fuzzy Dombi-Bonferroni operators-based best–worst approach: an emerging economy perspective İ Yaran Ögel, A Aygün Özgöz, F Ecer Environmental Science and Pollution Research 30 (2), 4899–4916, 2023 | 16 | 2023 |
| The interaction between perceived risk, attitude, and intention to use: An empirical study on bitcoin as a crypto currency S Ögel, İY Ögel New challenges for future sustainability and wellbeing, 211-241, 2021 | 13 | 2021 |
| Is it sustainability or fashion? Young educated consumers’ motivations for buying second-hand clothing İY Ögel Business & Management Studies: An International Journal 10 (3), 817-834, 2022 | 10 | 2022 |
| The interaction between customer experience, satisfaction and positive word of mouth: A study on city marketing in Afyonkarahisar A Özmen, İY Ögel Contemporary Issues in Business Economics and Finance 104, 105-121, 2020 | 10 | 2020 |
| Assessment of Metaverse wearable technologies for smart livestock farming through a neuro quantum spherical fuzzy decision-making model F Ecer, İY Ögel, H Dinçer, S Yüksel Expert Systems with Applications 255, 124722, 2024 | 9 | 2024 |
| How brand jealousy influences the relationship between brand attachment and word of mouth communication B İlter, N Bıçakcıoğlu, İÖ Yaran Acta Universitatis Danubius. Communicatio 10 (1), 2016 | 9 | 2016 |
| The Interaction Between Brand Image, Brand Attachment and Brand Loyalty in Green Branding Context: The Mediating Role of Customer Engagement İY Ögel Journal of Applied And Theoretical Social Sciences 3 (4), 306-329, 2021 | 6 | 2021 |
| DID FEAR OF MISSING OUT TRIGGER PANIC BUYING BEHAVIOR AND COGNITIVE DISSONANCE OF CONSUMERS DURING EARLY DAYS OF COVID-19 PANDEMIC? THE MEDIATING ROLE OF PANIC BUYING İY Ögel Journal of Research in Business 7 (1), 22-45, 2022 | 4 | 2022 |
| Understanding brand building processes in an emerging market context: The interplay between Turquality program and the Turkish jewellery companies İ Yaran Middle East Technical University, 2014 | 4 | 2014 |
| Sound Symbolism in Marketing: An Integrative Review of Marketing Studies into Sound Symbolism İY ÖGEL, G BAYRAKTAROĞLU Uluslararası İktisadi ve İdari İncelemeler Dergisi, 1-18, 0 | 3* | |
| How does gastronomy information presentation quality in social media affect the gastronomy destination image formation of travelers? A study on three gastronomy cities E Akar, İ Yaran Ögel, B Medetoğlu Journal of Travel & Tourism Marketing 41 (7), 903-922, 2024 | 1 | 2024 |
| Lojistik İşletmelerinin Müşteri Şikâyetleri Yönetimi: Bir Örnek Olay İncelemesi AA Özgöz, İY Ögel IV. International Caucasus-Central Asia Foreign Trade and Logistics Congress …, 2018 | 1 | 2018 |
| Does Congruence Between Brand Name and Brand Logo Influence Brand Affection?: An Experimental Study İY Ögel Journal of Applied And Theoretical Social Sciences 4 (4), 390-405, 2022 | | 2022 |
| Exploring The Importance of Cross-Modal Correspondence among Taste, Shape and Sound in Designing a New Product: An Experimental Study İY Ögel V. International Conference on Empirical Economics and Social Science, 75-94, 2022 | | 2022 |
| Sound Symbolism in Marketing: An Integrative Review of Marketing Studies on Sound Symbolism İ Yaran Ögel, AG Bayraktaroğlu Uluslararası İktisadi ve İdari İncelemeler Dergisi 2020 (26), 1-18, 2020 | | 2020 |
| The Interplay between Brand Names and Sound Symbolism and Its Influence on the Perception of Consumers İ Yaran Ögel Dokuz Eylül Üniversitesi, Sosyal Bilimler Enstitüsü, 2019 | | 2019 |
