| Survey-software implicit association tests: A methodological and empirical analysis TP Carpenter, R Pogacar, C Pullig, M Kouril, S Aguilar, J LaBouff, ... Behavior research methods 51, 2194-2208, 2019 | 357 | 2019 |
| Ethically deployed defaults: Transparency and consumer protection through disclosure and preference articulation M Steffel, EF Williams, R Pogacar Journal of Marketing Research 53 (5), 865-880, 2016 | 164 | 2016 |
| The effects of linguistic devices on consumer information processing and persuasion: A language complexity× processing mode framework R Pogacar, LJ Shrum, TM Lowrey Journal of Consumer Psychology 28 (4), 689-711, 2018 | 83 | 2018 |
| Is Nestlé a lady? The feminine brand name advantage R Pogacar, J Angle, TM Lowrey, LJ Shrum, FR Kardes Journal of Marketing 85 (6), 101-117, 2021 | 60 | 2021 |
| Sounds good: Phonetic sound patterns in top brand names R Pogacar, E Plant, LF Rosulek, M Kouril Marketing Letters 26, 549-563, 2015 | 58 | 2015 |
| Implicit and explicit preferences for brand name sounds R Pogacar, M Kouril, TP Carpenter, JJ Kellaris Marketing Letters 29, 241-259, 2018 | 26 | 2018 |
| Isenberg., N., & Chakroff, A.(in press). Survey-software Implicit Association Tests: A methodological and empirical analysis T Carpenter, R Pogacar, C Pullig, M Kouril, S Aguilar, JP LaBouff Behavior Research Methods, 0 | 16 | |
| Sound symbolism in translation: A case study of character names in Charles Dickens’s Oliver Twist R Pogacar, AP Peterlin, NK Pokorn, T Pogačar Translation and Interpreting Studies 12 (1), 137-161, 2017 | 14 | 2017 |
| Tools and methods for measuring implicit consumer cognition R Pogacar, TP Carpenter, CE Shenk, M Kouril Handbook of research methods in consumer psychology, 160-181, 2019 | 9 | 2019 |
| The influence of marketing language on brand attitudes and choice R Pogacar, TM Lowrey, LJ Shrum The Routledge companion to consumer behavior, 263-275, 2017 | 8 | 2017 |
| Is Nike female? Exploring the role of sound symbolism in predicting brand name gender S Moorthy, R Pogacar, S Khan, Y Xu Proceedings of the 2018 Conference on Empirical Methods in Natural Language …, 2018 | 6 | 2018 |
| Cognitive influences on brand attitudes FR Kardes, R Pogacar, R Hassey, R Wu The Routledge Companion to Consumer Behavior, 2017 | 4 | 2017 |
| Follow your nose when it sounds right: How brand names influence consumer responses to product scents M Carnevale, R Hadi, D Luna, R Pogacar Journal of Business Research 157, 113578, 2023 | 3 | 2023 |
| Language and consumer psychology. R Pogacar, A Mecit, F Gao, LJ Shrum, TM Lowrey American Psychological Association, 2022 | 3 | 2022 |
| Generating Non-English IATs and Collecting Offline Samples JO Santos, EA Do Bú, T Hara, C Mendonça, S Hagá, R Pogacar, M Kouril | | 2024 |
| The reference dependence roots of inaction inertia: A query theory account R Pogacar, N Brigden, E Plant, FR Kardes, J Kellaris Plos one 18 (3), e0282876, 2023 | | 2023 |
| “Tax-Free”: The Effect of a Heuristic Cue on the Choice Between a TFSA and an RRSP. L Berger, J Farrar, R Pogacar, LY Zhang SSRN, 2023 | | 2023 |
