| Podstawy marketingu terytorialnego M Florek Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu, 2013 | 420 | 2013 |
| A great place to live, work and play: Conceptualising place satisfaction in the case of a city's residents A Insch, M Florek Journal of place management and development 1 (2), 138-149, 2008 | 370 | 2008 |
| Wizerunek miasta: Od koncepcji do wdrożenia E Glińska, M Florek, A Kowalewska Wolters Kluwer, 2009 | 255* | 2009 |
| The country brand as a new challenge for Poland M Florek Place branding 1, 205-214, 2005 | 239 | 2005 |
| City council websites as a means of place brand identity communication M Florek, A Insch, J Gnoth Place Branding 2, 276-296, 2006 | 237 | 2006 |
| Mega Event= Mega Impact? Travelling fans' experience and perceptions of the 2006 FIFA World Cup host nation M Florek, T Breitbarth, F Conejo Journal of sport & tourism 13 (3), 199-219, 2008 | 223 | 2008 |
| No place like home: Perspectives on place attachment and impacts on city management M Florek Journal of Town & City Management 1 (4), 346-354, 2011 | 194 | 2011 |
| Place satisfaction of city residents: Findings and implications for city branding A Insch, M Florek Towards effective place brand management, 2010 | 120 | 2010 |
| When fit matters: Leveraging destination and event image congruence M Florek, A Insch Event Tourism and Cultural Tourism, 27-48, 2013 | 117 | 2013 |
| Export flagships in branding small developing countries: The cases of Costa Rica and Moldova M Florek, F Conejo Place Branding and Public Diplomacy 3, 53-72, 2007 | 115 | 2007 |
| The trademark protection of country brands: insights from New Zealand M Florek, A Insch Journal of Place Management and Development 1 (3), 292-306, 2008 | 87 | 2008 |
| Prevalence of country of origin associations on the supermarket shelf A Insch, M Florek International Journal of Retail & Distribution Management 37 (5), 453-471, 2009 | 81 | 2009 |
| From brand equity to place brand equity and from there to the place brand M Florek, M Kavaratzis Place Branding and Public Diplomacy 10, 103-107, 2014 | 80 | 2014 |
| Online city branding M Florek City branding: Theory and cases, 82-90, 2011 | 72 | 2011 |
| Strategia promocji jednostek samorządu terytorialnego-zasady i procedury M Florek, A Augustyn Fundacja Best Place-Europejski Instytut Marketingu Miejsc, 2011 | 68 | 2011 |
| Promocja miast: Nowa perspektywa A Proszowska-Sala, M Florek Ströer Polska, 2010 | 64* | 2010 |
| Kapitał marki miasta zorientowany na konsumenta - źródła i pomiar M Florek Uniwersytet Ekonomiczny w Poznaniu, 2014 | 56 | 2014 |
| Citizen involvement, place branding and mega events: Insights from Expo host cities M Hereźniak, M Florek Place Branding and Public Diplomacy 14, 89-100, 2018 | 44 | 2018 |
| On measuring place brand effectiveness–between theoretical developments and empirical findings M Hereźniak, M Florek, A Augustyn Economics & Sociology 11 (2), 36-51, 2018 | 43* | 2018 |
| Measuring the effectiveness of city brand strategy. In search for a universal evaluative framework M Florek, M Hereźniak, A Augustyn Cities 110, 103079, 2021 | 40 | 2021 |
Andrea InschAssociate Professor, Department of Marketing, University of Otago在 otago.ac.nz 的电子邮件经过验证
