| Do consumers care about ethics? Willingness to pay for fair‐trade coffee P De Pelsmacker, L Driesen, G Rayp Journal of consumer affairs 39 (2), 363-385, 2005 | 2086 | 2005 |
| Marketingová komunikace P De Pelsmacker, M Geuens, J Van den Bergh Grada Publishing as, 2003 | 1700 | 2003 |
| Marketing communications: A European perspective P De Pelsmacker, M Geuens, J Van den Bergh Pearson education, 2007 | 1459 | 2007 |
| Marketing research with SPSS W Janssens Pearson Education, 2008 | 698 | 2008 |
| Media context and advertising effectiveness: The role of context appreciation and context/ad similarity P De Pelsmacker, M Geuens, P Anckaert Journal of advertising 31 (2), 49-61, 2002 | 620 | 2002 |
| A model for fair trade buying behaviour: The role of perceived quantity and quality of information and of product-specific attitudes P De Pelsmacker, W Janssens Journal of business ethics 75, 361-380, 2007 | 597 | 2007 |
| Digital marketing strategies, online reviews and hotel performance P De Pelsmacker, S Van Tilburg, C Holthof International Journal of Hospitality Management 72, 47-55, 2018 | 529 | 2018 |
| Positive and negative antecedents of purchasing eco-friendly products: A comparison between green and non-green consumers C Barbarossa, P De Pelsmacker Journal of Business Ethics 134, 229-247, 2016 | 492 | 2016 |
| Balance and sequence in online reviews: How perceived usefulness affects attitudes and intentions N Purnawirawan, P De Pelsmacker, N Dens Journal of interactive marketing 26 (4), 244-255, 2012 | 479 | 2012 |
| Emotions as determinants of electric car usage intention I Moons, P De Pelsmacker Journal of marketing management 28 (3-4), 195-237, 2012 | 461 | 2012 |
| Advergames V Cauberghe, P De Pelsmacker Journal of advertising 39 (1), 5-18, 2010 | 461 | 2010 |
| Relationship quality and the theory of planned behavior models of behavioral intentions and purchase behavior MH De Cannière, P De Pelsmacker, M Geuens Journal of business research 62 (1), 82-92, 2009 | 458 | 2009 |
| A meta-analytic investigation of the role of valence in online reviews N Purnawirawan, M Eisend, P De Pelsmacker, N Dens Journal of Interactive Marketing 31 (1), 17-27, 2015 | 380 | 2015 |
| Consumer preferences for the marketing of ethically labelled coffee P De Pelsmacker, W Janssens, E Sterckx, C Mielants International marketing review 22 (5), 512-530, 2005 | 329 | 2005 |
| The effect of norms, attitudes and habits on speeding behavior: Scale development and model building and estimation P De Pelsmacker, W Janssens Accident Analysis & Prevention 39 (1), 6-15, 2007 | 325 | 2007 |
| Maggie GEUENS a Joeri van den BERGH P PELSMACKER Marketingová komunikace [Pelsmacker, 2003], 2003 | 303 | 2003 |
| Relationship quality and purchase intention and behavior: The moderating impact of relationship strength MH De Cannière, P De Pelsmacker, M Geuens Journal of Business and Psychology 25, 87-98, 2010 | 296 | 2010 |
| Is this for me? How consumers respond to personalized advertising on social network sites F De Keyzer, N Dens, P De Pelsmacker Journal of Interactive Advertising 15 (2), 124-134, 2015 | 279 | 2015 |
| Personal values, green self-identity and electric car adoption C Barbarossa, P De Pelsmacker, I Moons Ecological Economics 140, 190-200, 2017 | 276 | 2017 |
| Planning and conducting experimental advertising research and questionnaire design M Geuens, P De Pelsmacker Journal of Advertising 46 (1), 83-100, 2017 | 267 | 2017 |
Nathalie DensProfessor of marketing, University of Antwerp在 uantwerpen.be 的电子邮件经过验证
