Effects of label information on consumer willingness-to-pay for food attributes Z Gao, TC Schroeder American Journal of Agricultural Economics 91 (3), 795-809, 2009 | 385* | 2009 |
Willingness to pay for the “Green Food” in China X Yu, Z Gao, Y Zeng Food Policy 45, 80-87, 2014 | 336 | 2014 |
Consumer food stockpiling behavior and willingness to pay for food reserves in COVID-19 E Wang, N An, Z Gao, E Kiprop, X Geng Food Security 12, 739-747, 2020 | 278 | 2020 |
Exploring hidden factors behind online food shopping from Amazon reviews: A topic mining approach Y Heng, Z Gao, Y Jiang, X Chen Journal of Retailing and Consumer Services 42, 161-168, 2018 | 168 | 2018 |
Consumers’ valuation for food traceability in China: Does trust matter? R Liu, Z Gao, RM Nayga Jr, HA Snell, H Ma Food Policy 88, 101768, 2019 | 145 | 2019 |
Respondent screening and revealed preference axioms: testing quarantining methods for enhanced data quality in Web panel surveys MS Jones, LA House, Z Gao Public Opinion Quarterly 79 (3), 687-709, 2015 | 139 | 2015 |
Consumers’ preferences for fresh broccolis: interactive effects between country of origin and organic labels J Xie, Z Gao, M Swisher, X Zhao Agricultural Economics 47 (2), 181-191, 2016 | 134 | 2016 |
Food safety concerns and consumer preferences for food safety attributes: Evidence from China R Liu, Z Gao, HA Snell, H Ma Food Control 112, 107157, 2020 | 122 | 2020 |
Online Survey Data Quality and Its Implication for Willingness-to-Pay: A Cross-Country Comparison Z Gao, LA House, J Xie Canadian Journal of Agricultural Economics 64 (2), 199-221, 2016 | 95 | 2016 |
Chinese consumer quality perception and preference of sustainable milk Z Gao, C Li, J Bai, J Fu China Economic Review 59, 100939, 2020 | 80 | 2020 |
Eco-labeling in the Fresh Produce Market: Not All Environmentally Friendly Labels Are Equally Valued X Chen, Z Gao, M Swisher, L House, X Zhao Ecological Economics 154, 201-210, 2018 | 80 | 2018 |
Consumer preferences for fresh citrus: impacts of demographic and behavioral characteristics Z Gao, L House, FG Gmitter Jr, MF Valim, A Plotto, EA Baldwin International Food and Agribusiness Management Review 14 (1), 23-40, 2011 | 76 | 2011 |
Organic price premium or penalty? A comparative market analysis of organic wines from Tuscany LA Abraben, KA Grogan, Z Gao Food Policy 69, 154-165, 2017 | 74 | 2017 |
Impact of satisficing behavior in online surveys on consumer preference and welfare estimates Z Gao, L House, X Bi Food Policy 64, 26-36, 2016 | 65 | 2016 |
Chinese consumers’ preferences for food quality test/measurement indicators and cues of milk powder: A case of Zhengzhou, China E Wang, Z Gao, Y Heng, L Shi Food Policy 89, 101791, 2019 | 62 | 2019 |
Consumer willingness to pay for cue attribute: The value beyond its own Z Gao, TC Schroeder, X Yu Journal of International Food & Agribusiness Marketing 22 (1-2), 108-124, 2010 | 60 | 2010 |
Economic Analysis of Grafted Tomato Production in Sandy Soils in Northern Florida D Djidonou, Z Gao, X Zhao HortTechnology 23 (5), 613-621, 2013 | 59 | 2013 |
The heterogeneous preferences for solar energy policies among US households Y Heng, CL Lu, L Yu, Z Gao Energy Policy 137, 111187, 2020 | 58 | 2020 |
The interaction between country of origin and genetically modified orange juice in urban China Z Gao, X Yu, C Li, BR McFadden Food Quality and Preference 71, 475-484, 2019 | 58 | 2019 |
French consumer perception, preference of, and willingness to pay for fresh fruit based on country of origin Z Gao, S Sing Wong, L A. House, T H. Spreen British Food Journal 116 (5), 805-820, 2014 | 52 | 2014 |