Bryan T McLeod 个人学术档案 - 学术资源搜索

引用次数

	总计	2019 年至今
引用	11	11
h 指数	2	2
i10 指数	0	0

0

6

3

2019202020212022202320241 1 1 1 1 6

合著作者

David HoughtonAssistant Professor of Marketing, Xavier University在 xavier.edu 的电子邮件经过验证
José Luis Saavedra TorresNorthern Kentucky University在 nku.edu 的电子邮件经过验证
Edward NowlinProfessor of Marketing, Kansas State University在 ksu.edu 的电子邮件经过验证
Doug Walker在 ksu.edu 的电子邮件经过验证

Bryan T McLeod

Bryan T McLeod

Assistant Professor of Marketing, University of North Carolina at Pembroke

在 uncp.edu 的电子邮件经过验证

Digital and Social Media Marketing Social Comparison Theory Marketing Ethics and Public Policiy


标题按引用次数排序按年份排序按标题排序	引用次数引用次数	年份
Developing a Sense of Humor: Congruence Between Humor Type and Brand Personality BT McLeod, DM Houghton, JL Saavedra Journal of Marketing Development and Competitiveness 16 (4), 2022	4	2022
The ties that bind: Social comparison’s influence on consumer attitudes and behavioral intentions BT McLeod	4	2016
Personal relevance matters: reducing racial priming on discussion boards about racial issues in marketing courses J Saavedra Torres, BT McLeod, DM Houghton Marketing Education Review 33 (1), 38-55, 2023	2	2023
Which Fantasy Sports Players Will Bet on Sports? A Trait-Based Predictive Model of Fantasy Sport Players Engaging in Sports Betting DM Houghton, EL Nowlin, D Walker, BT McLeod Sport Marketing Quarterly 32 (2), 105-123, 2023	1	2023
Fantasy Sports and Gambling: A Comparison of Antecedent Traits and Motivations D Houghton, B McLeod, E Nowlin Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016		2016

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