| Spirituality, moral identity, and consumer ethics: A multi-cultural study SJ Vitell, RA King, K Howie, JF Toti, L Albert, ER Hidalgo, O Yacout Journal of business ethics 139, 147-160, 2016 | 203 | 2016 |
| Factors Affecting Continued Usage of Internet Banking Among Egyptian Customers D El- Kasheir, A Ashour, O Yacout Communications of the IBIMA 9, 252-263, 2009 | 92 | 2009 |
| Use of Hofstede’s cultural dimensions, demographics, and information sources as antecedents to cognitive and affective destination image for Egypt OM Yacout, LI Hefny Journal of Vacation Marketing 21 (1), 37-52, 2015 | 52 | 2015 |
| Service quality, relational benefits, and customer loyalty in a non-western context OM Yacout SAM Advanced Management Journal 75 (1), 4, 2010 | 50 | 2010 |
| Ethical consumer decision‐making: The role of need for cognition and affective responses OM Yacout, S Vitell Business Ethics: A European Review 27 (2), 178-194, 2018 | 38 | 2018 |
| Antecedents and consequences of student satisfaction with e-learning: The case of private universities in Egypt MM Headar, N Elaref, OM Yacout Journal of Marketing for Higher Education 23 (2), 226-257, 2013 | 33 | 2013 |
| 15 Customer-based brand equity of Islamic banks in Bahrain: an empirical investigation OM Yacout, MF ElSahn Handbook of Islamic Marketing, 274, 2011 | 9 | 2011 |
| Matching competitive strategy to performance: an exploratory investigation in the emerging economy of Bahrain MF Sahn, E Al-A’Ali, OM Yacout Journal of Global Strategic Management 13, 64-78, 2013 | 8 | 2013 |
| The effect of charity brand experience on donors’ behavioral intentions: The mediating role of charity brand personality and donors’ satisfaction BH Aly, N Elaref, OM Yacout International Review on Public and Nonprofit Marketing, 2022 | 5 | 2022 |
| A literature review and a conceptual framework of the brand personality in not-for-profit organizations BH Aly, N Elaref, OM Yacout The Business and Management Review 8 (5), 201-213, 2017 | 4 | 2017 |
| Consumption-related coping strategies of low-income consumers: a literature review SMES Ghanem, N EL-Aref, OM Yacout Marketing at the Confluence between Entertainment and Analytics: Proceedings …, 2017 | 4 | 2017 |
| Personal values, consumer identity and attitudes towards electric cars among Egyptian consumers OM Yacout Business Ethics, the Environment and Responsibility, 2023 | 2 | 2023 |
| A typology of relational processes in Egyptian companies: an exploratory investigation OM Yacout The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017 | 2 | 2017 |
| Tourism motivations and Tourism Experience values of young Egyptian Tourists OM Yacout, RY Zoweil The Scientific Journal of the Faculty of Tourism and Hotels 17 (1), 1-16, 2020 | 1 | 2020 |
| Antecedents to consumer responses to causerelated marketing campaigns: an empirical investigation in a developing country OM Moharam, OM Yacout Journal of Islamic Marketing, 2024 | | 2024 |
| تأثير المراجعات الإلكترونية على حق العلامة التجارية للمطاعم في العراق The Effect of Online Reviews on Brand Equity Dimensions in Iraqi Restaurants A Mahdi, A Yacout, O.M. and Serguous Journal of Alexandria University for Administrative Sciences 61 (3), 1-23, 2024 | | 2024 |
| Charity fundraising appeals: The influence of brand remarkability and brand familiarity on audience intentions OM Wymer, W. and Yacout International Review on Public and Nonprofit Marketing, https://doi.org/10 …, 2024 | | 2024 |
| Emotions as key drivers of consumer behaviors: A multidisciplinary perspective D Bettiga, O Yacout, G Noci Frontiers in Communication 8, 1158942, 2023 | | 2023 |
| Tourism motives, tourism experience value and cultural change: A focus on Egyptian tourists O Yacout Contemporary Muslim Travel Cultures Practices, Complexities and Emerging Issues, 2022 | | 2022 |
| Facteurs socio-culturels et propagation des eRumeurs En Egypte, quel (s) effet (s), quelle (s) relation (s)? M Shehata, O Yacout, N Moinet, P Fayard Les personnes et les organisations dans un monde complexe et compétitif, 2018 | | 2018 |
Lumina AlbertAssociate Professor, Colorado State University在 business.colostate.edu 的电子邮件经过验证
