Ethical leadership, trust in leader and creativity: The mediated mechanism and an interacting effect B Javed, MYA Rawwas, S Khandai, K Shahid, HH Tayyeb Journal of Management & Organization 24 (3), 388-405, 2018 | 176 | 2018 |
Visual merchandising as an antecedent to impulse buying: An Indian perspective S Khandai, B Agrawal, A Gulla International Journal of Business and Management Studies 1 (1), 267-277, 2012 | 44 | 2012 |
Ensuring brand loyalty for firms practising sustainable marketing: a roadmap S Khandai, J Mathew, R Yadav, S Kataria, H Kohli Society and Business Review 18 (2), 291-243, 2023 | 27 | 2023 |
consumer behavior in Indian context KK Srivastava, S Khandai Galgotia Publishing Company, 2002 | 27 | 2002 |
Impact of television commercials upon the purchase behavior of urban Indian children S Khandai, B Agrawal International Journals of Marketing and Technology 2 (4), 72-91, 2012 | 22 | 2012 |
Dismal state of management education S Khandai Indian management 39 (1), 26-28, 2000 | 22 | 2000 |
Brand personality scale: how do Indian consumers interpret the personality dimensions? S Khandai, B Agrawal, A Gulla Asian academy of management journal 20 (1), 27, 2015 | 20 | 2015 |
Brand love and brand hate: integrating emotions into brand-related experiences and loyalty HS Kohli, S Khandai, R Yadav, S Kataria Journal of International Commerce, Economics and Policy 12 (02), 2150007, 2021 | 15 | 2021 |
Examination of the Moderation Effect of Generations on Buying Behavior of Women: A Special Focus on Fashion Apparel SP Yadav, R., Khandai, S., & Singh Indian Journal of Economics and Business 18 (1), 2019 | 7* | 2019 |
Mapping the Field of Social Media Engagement: A Literature Review Using Bibliometric Analysis A Kaur, S Khandai, J Mathew FIIB Business Review, 2022 | 6 | 2022 |
Religion and its impact upon purchase behavior: A study of Indian consumers S Khandai, S Bajpai, B Agarwal International Journal of Arts & Sciences 7 (2), 521, 2014 | 6 | 2014 |
Efficacy of celebrity endorsement advertisements and its impact upon consumers’ brand preference and purchase decisions: an Indian perspective S Khandai, B Agrawal International Journal of Knowledge, Culture and Change Management 11 (4 …, 2012 | 5 | 2012 |
Smartphone Operating System Preference Based On Different Personality & Lifestyle Traits Of The Consumer A Kohli, H., & Khandai, S., Gulla International Journal of Scientific & Technology Research 9 (2), 2020 | 3* | 2020 |
A bibliometric analysis of brand value co-creation and consumer engagement S Mujahid, S Khandai, U Venkatesh Journal of Creating Value 9 (2), 275-290, 2023 | 2 | 2023 |
Breaking the Shackles: Uncovering the Entrepreneurial Intention Among Women A Study Based in North India N Fayaz, S Khandai, I Zupic Business Perspectives and Research, 22785337231168482, 2023 | 2 | 2023 |
The Role of EWOM in Social Media on Consumers’ Choice of Restaurant Selection: An Insight into the Decision Making Process S Kohli, H., & Khandai Indian Journal of Economics & Business, 18, 37-50, 2019 | 2* | 2019 |
Going Back to the Roots:A Bibliometric and Thematic Analysis of Women Entrepreneurship N Fayaz, S Khandai, I Zupic, A Kaur Dynamic Relationships Management Journal 11 (2), 97-115, 2022 | 1 | 2022 |
Measuring Marketing Productivity: Marketers' Imperative S Mittal, S Khandai Management and Labour Studies 34 (2), 227-248, 2009 | 1 | 2009 |
Analysing the home buyers’ purchasing behaviour in Bengaluru during the post-COVID-19 pandemic era through structural equation modelling SR NS, S Khandai International Journal of Housing Markets and Analysis, 2024 | | 2024 |
Seeds of Change: Nurturing Growth Through Sustainable Entrepreneurship B Kar, S Khandai, I Zupic Elsevier, 2024 | | 2024 |