| The interplay of strategic and internal green marketing orientation on competitive advantage KK Papadas, GJ Avlonitis, M Carrigan, L Piha Journal of Business Research 104, 632-643, 2019 | 399 | 2019 |
| Desti-Nation Branding’: What for? From the notions of tourism and nation branding to an integrated framework AA Giannopoulos, LP Piha, GJ Avlonitis Berlin International Economics Congress, 2011 | 103 | 2011 |
| Destination branding and co-creation: a service ecosystem perspective A Giannopoulos, L Piha, G Skourtis Journal of Product & Brand Management, 2020 | 73 | 2020 |
| Customer defection in retail banking: Attitudinal and behavioural consequences of failed service quality LP Piha, GJ Avlonitis Journal of Service Theory and Practice, 2015 | 63 | 2015 |
| Brand orientation: conceptual extension, scale development and validation L Piha, K Papadas, V Davvetas Journal of Business Research 134, 203-222, 2021 | 42 | 2021 |
| Internal brand orientation: conceptualisation, scale development and validation LP Piha, GJ Avlonitis Journal of Marketing Management 34 (3-4), 370-394, 2018 | 30 | 2018 |
| Managing small ureteral stones: a retrospective study on follow-up, clinical outcomes and cost-effectiveness of conservative management vs. early surgery A Alevizopoulos, D Zosimas, L Piha, M Hanna, K Charitopoulos Current Urology 9 (1), 36-43, 2015 | 9 | 2015 |
| Destination Branding Effectiveness: the case of France and Greece AA Giannopoulos, LP Piha, E Pappa 4 th International Conference on Contemporary Marketing Issues ICCMI June 22 …, 2016 | 3 | 2016 |
| Brand orientation: Antecedents and consequences LP Piha, GJ Avlonitis Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2015 | 3 | 2015 |
| Exploring the destination branding effectiveness: Some preliminary evidence L Piha, Α Giannopoulos, G Avlonitis, P Papastathopoulou, Ε Pappa 2nd Advances in Hospitality and Tourism Marketing & Management Conference, 2012 | 2 | 2012 |
| Internal Brand Orientation: a prerequisite for brand excellence GJ Avlonitis, LP Piha The New Knowledge Globalization Era: Future Trends Changing Corporate and …, 2011 | 1 | 2011 |
| People make branding: the effect of personal branding on career success and the moderating role of country support. K Papadas, L Piha, A Makri 47th European Marketing Academy Conference, Glasgow, UK, 2018 | | 2018 |
| Green and competitive: A holistic marketing approach K Papadas, G Avlonitis, M Carrigan, L Piha 8th Regional European Marketing Academy Conference, 2017 | | 2017 |
| To be or to be branded? Towards the development of a Personal Branding Theory K Papadas, L Piha British Academy of Management, 2017: Re-connecting management research with …, 2017 | | 2017 |
| Brand οrientation: antecedents and consequences L Piha Οικονομικό Πανεπιστήμιο Αθηνών. Σχολή Διοίκησης Επιχειρήσεων. Τμήμα …, 2012 | | 2012 |
