| Trust me, trust me not: A nuanced view of influencer marketing on social media DY Kim, HY Kim Journal of Business Research 134, 223-232, 2021 | 396 | 2021 |
| Influencer advertising on social media: The multiple inference model on influencer-product congruence and sponsorship disclosure DY Kim, HY Kim Journal of business research 130, 405-415, 2021 | 396 | 2021 |
| Social media influencers as human brands: an interactive marketing perspective DY Kim, HY Kim Journal of Research in Interactive Marketing 17 (1), 94-109, 2022 | 96 | 2022 |
| Feasibility and user experience of virtual reality fashion stores M Park, H Im, DY Kim Fashion and Textiles 5, 1-17, 2018 | 92 | 2018 |
| Avatar-mediated experience in the metaverse: The impact of avatar realism on user-avatar relationship DY Kim, HK Lee, K Chung Journal of Retailing and Consumer Services 73, 103382, 2023 | 60 | 2023 |
| Domestic research trends in IT fashion HJ Choo, YJ Nam, YR Lee, HK Lee, SJ Lee, S Lee, JI Jang, JH Park, ... Fashion & Textile Research Journal 14 (4), 614-628, 2012 | 13 | 2012 |
| Mood management through metaverse enhancing life satisfaction D Choi, HK Lee, DY Kim International Journal of Consumer Studies, 2023 | 9 | 2023 |
| Femvertising of luxury brands: Message concreteness, authenticity, and involvement M Park, J Koo, DY Kim Journal of Global Fashion Marketing 14 (3), 243-262, 2023 | 8 | 2023 |
| An influencer like me: Examining the impact of the social status of Influencers DY Kim, M Park, HY Kim Journal of Marketing Communications 29 (7), 654-675, 2023 | 7 | 2023 |
| An Influencer Like Me: Does Influencer Social Status Matter? DY Kim, HY Kim International Textile and Apparel Association Annual Conference Proceedings …, 2019 | 4 | 2019 |
| Good or better; the effect of comparative mindset with recommended products on product evaluation and purchase decision DY Kim, H Im International Textile and Apparel Association Annual Conference Proceedings …, 2018 | 4 | 2018 |
| The effects of department store customers' satisfaction and commitment on relationship switching intention and multi-channel use intention DY Kim, HJ Choo Fashion & Textile Research Journal 15 (5), 753-762, 2013 | 4 | 2013 |
| INFLUENCER ADVERTISING ON SOCIAL MEDIA: THE EFFECTS OF PRODUCT-INFLUENCER CONGRUENCE AND SPONSORSHIP DISCLOSURE ON MOTIVE INFERENCE PROCESSING DY Kim, HY Kim Global Marketing Conference, 528-529, 2018 | 1 | 2018 |
| Advertising Effectiveness by Social Media Influencer Type: The Moderating Role of Consumer Social Comparison Orientation KIM DO YUON, HY Kim International Textile and Apparel Association Annual Conference Proceedings …, 2018 | 1 | 2018 |
| How Immersive Retailing Affects Consumers’ Urge to Buy: Impacts of Self-Imagery, Positive Emotion, and Self-Relevance JY Jang, DY Kim International Journal of Human–Computer Interaction, 1-15, 2024 | | 2024 |
| How Brand Names Affect Consumer Perceptions: An Experimental Study on the Sound Symbolism of Foreign Brand Names H Jang, JY Jang, DY Kim Journal of Global Marketing 37 (2), 119-137, 2024 | | 2024 |
| Feeling of Being Together in the Metaverse: Positive Influence of Copresence on Subjective Well-being DY Kim, D Choi, N Yoon, H Lee International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
| Social Media as Acculturation Agent: Vietnamese Consumers’ Assimilation into South Korean Culture JY Jang, DY Kim International Journal of Human–Computer Interaction, 1-11, 2023 | | 2023 |
| Enhancement of Self-Evaluation Through VR Fashion Shopping JY Jang, DY Kim International Textile and Apparel Association Annual Conference Proceedings …, 2022 | | 2022 |
| Making a Difference: Motivating Sustainable Consumption Behavior to be Consistent with Attitude DY Kim, C Whang International Textile and Apparel Association Annual Conference Proceedings …, 2022 | | 2022 |
