Forced Exposure and Psychological Reactance SM Edwards, H Li, JH Lee Advertising, Promotion, and New Media, 215, 2005 | 1560* | 2005 |
Congruence effects in sponsorship: The mediating role of sponsor credibility and consumer attributions of sponsor motive NJ Rifon, SM Choi, CS Trimble, H Li Journal of advertising 33 (1), 30-42, 2004 | 1440 | 2004 |
The impact of perceived channel utilities, shopping orientations, and demographics on the consumer's online buying behavior H Li, C Kuo, MG Rusell Journal of computer-mediated communication 5 (2), JCMC521, 1999 | 1235 | 1999 |
Impact of 3-D advertising on product knowledge, brand attitude, and purchase intention: The mediating role of presence H Li, T Daugherty, F Biocca Journal of advertising 31 (3), 43-57, 2002 | 1175 | 2002 |
Measuring the intrusiveness of advertisements: Scale development and validation H Li, SM Edwards, JH Lee Journal of advertising 31 (2), 37-47, 2002 | 1047 | 2002 |
Characteristics of virtual experience in electronic commerce: A protocol analysis H Li, T Daugherty, F Biocca Journal of interactive Marketing 15 (3), 13-30, 2001 | 775 | 2001 |
The role of virtual experience in consumer learning H Li, T Daugherty, F Biocca Journal of consumer psychology 13 (4), 395-407, 2003 | 402 | 2003 |
Consumer privacy concerns and preference for degree of regulatory control S Okazaki, H Li, M Hirose Journal of advertising 38 (4), 63-77, 2009 | 395 | 2009 |
Cognitive impact of banner ad characteristics: An experimental study H Li, JL Bukovac Journalism & Mass Communication Quarterly 76 (2), 341-353, 1999 | 393 | 1999 |
Consumer learning and the effects of virtual experience relative to indirect and direct product experience T Daugherty, H Li, F Biocca Psychology & Marketing 25 (7), 568-586, 2008 | 291 | 2008 |
Benchmarking the use of QR code in mobile promotion: three studies in Japan S Okazaki, H Li, M Hirose Journal of Advertising Research 52 (1), 102-117, 2012 | 170 | 2012 |
Personalized in-store e-commerce with the promopad: an augmented reality shopping assistant W Zhu, CB Owen, H Li, JH Lee Electronic Journal for E-commerce Tools and Applications 1 (3), 1-19, 2004 | 162 | 2004 |
Special section introduction: Artificial intelligence and advertising H Li Journal of advertising 48 (4), 333-337, 2019 | 157 | 2019 |
Internet advertising formats and effectiveness H Li, JD Leckenby Center for Interactive Advertising 14 (1), 1-31, 2004 | 149 | 2004 |
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience Y Liu-Thompkins, S Okazaki, H Li Journal of the Academy of Marketing Science 50 (6), 1198-1218, 2022 | 135 | 2022 |
From the Editors: Why we Need the Journal of Interactive Advertising JD Leckenby, H Li Journal of Interactive Advertising 1 (1), 1-3, 2000 | 115 | 2000 |
Creative Use of Qr Codes in Consumer Communication X Dou, H Li International journal of mobile marketing 3 (2), 2008 | 104 | 2008 |
What makes a slogan memorable and who remembers it BB Reece, BG Van den Bergh, H Li Journal of Current Issues & Research in Advertising 16 (2), 41-57, 1994 | 97 | 1994 |
Design of the promopad: An automated augmented-reality shopping assistant W Zhu, CB Owen Journal of Organizational and End User Computing (JOEUC) 20 (3), 41-56, 2008 | 90 | 2008 |
Parameters of mobile advertising: A field experiment. H Li, B Stoller International Journal of Mobile Marketing 2 (1), 2007 | 86 | 2007 |