| A review of restaurant research in the last two decades: A bibliometric analysis. ME Rodríguez-Lopez, JM Alcántara-Pilar, S del Barrio-García, ... International Journal of Hospitality Management (In press), 2019 | 159 | 2019 |
| Construcción colectiva de un concepto de cuidado humanizado en enfermería Á Espinosa Aranzales, C Enríquez Guerrero, F Leiva Aranzalez, ... Ciencia y enfermería 21 (2), 39-49, 2015 | 78 | 2015 |
| Formation of customer-based brand equity via authenticity: The mediating role of satisfaction and the moderating role of restaurant type. ME Rodríguez-Lopez, S del Barrio-García, JM Alcántara-Pilar International Journal of Contemporary Hospitality Management (In press), 2020 | 63 | 2020 |
| Does language matter? A cross-national comparison of the moderating effect of language on website information-processing JM Alcántara-Pilar, S Del Barrio-García, ME Rodríguez-López Journal of Business Research 88, 66-78, 2018 | 32 | 2018 |
| Past, present, and future research of self-service merchandising: a co-word and text mining approach. F Muñoz-Leiva, ME Rodríguez-López, F Liébana-Cabanillas, S Moro European Journal of Marketing 55 (8), 2269-2307, 2021 | 27 | 2021 |
| From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok JM Alcántara-Pilar, ME Rodriguez-López, Z Kalinić, F Liébana-Cabanillas Journal of Retailing and Consumer Services 78, 103709, 2024 | 14 | 2024 |
| Sexo, violencia y estereotipos en el brand equity de una serie. El caso de Juego de Tronos Á Rojas-Lamorena, JM Alcántara Pilar, ME Rodríguez López Universidad del País Vasco, 2018 | 12 | 2018 |
| Producción científica y evolución conceptual del merchandising durante las últimas seis décadas. Un estudio bibliométrico. F Muñoz-Leiva, ME Rodríguez-López, F Liébana-Cabanillas Revista de Estudios Empresariales Segunda Época, 50-74, 2020 | 10 | 2020 |
| The effect of spectators’ cultural values and their involvement on the attitude towards the contents of the television series ÁJ Rojas-Lamorena, JM Alcántara-Pilar, IM Sánchez-Duarte, ... Journal of Tourism, Sustainability and Well-being 7 (1), 53-66, 2019 | 10 | 2019 |
| Enhancing consumer attitudes toward a website as a contributing factor in business success JM Alcántara-Pilar, FJ Blanco-Encomienda, ME Rodríguez-López, ... Tourism & Management Studies 14 (1), 108-116, 2018 | 9 | 2018 |
| La experiencia gastronómica en el restaurante: delimitación teórica y empírica en dos tipos de establecimiento. ME Rodríguez-Lopez, JM Alcántara-Pilar, ÁJ Rojas-Lamorena Cuadernos de Gestión 20, 181-204, 2020 | 8 | 2020 |
| Relación entre inversión publicitaria y demanda turística a través de la teoría de la cointegración MÁ Rodriguez Molina, DM Frías Jamilena, AI Polo Peña, ... Innovar 24 (54), 167-182, 2014 | 8 | 2014 |
| The relationship between brand experience and word-of-mouth in the TV-series sector: The moderating effect of culture and gender ÁJ Rojas-Lamorena, JM Alcántara-Pilar, ME Rodríguez-López Journal of Marketing Communications 28 (5), 506-527, 2022 | 6 | 2022 |
| Discovering prominent themes of the application of eye tracking technology in marketing research F Muñoz Leiva, ME Rodríguez López, B García Martí Universidad del País Vasco. Instituto de Economía Aplicada a la Empresa, 2022 | 6 | 2022 |
| LA FIESTA DE LOS PATIOS DE CÓRDOBA: PROMOCIÓN ONLINE DE UNA TRADICIÓN PATRIMONIO CULTURAL INMATERIAL DE LA HUMANIDAD1 M Rodríguez-López International journal of scientific management and tourism 3 (2), 2017 | 6 | 2017 |
| El desarrollo del capital humano como factor de competitividad organizacional M López, M Mejía, V Ituarte, Á Escajeda, C Enriquez, M López, M Mejía, ... Universidad Tecnológica de Ciudad Juárez, 2014 | 6 | 2014 |
| McDonald's standarization strategy. Is it valued in the same way in all countries? The case of young customers in Spain, Turkey, Italy and Bulgaria ME Rodríguez-López, JM Alcántara-Pilar, A Ahmed-Laroussi The Journal of Globalization, Competitiveness and Governability 12 (3), 31-48, 2018 | 5 | 2018 |
| Sexo, violencia y estereotipos en el brand equity de una serie. El caso de Juego de Tronos ÁJR Lamorena, JMA Pila, MER López Cuadernos de gestión 19 (1), 15-40, 2019 | 4 | 2019 |
| The Effect of Sociolinguism on Advertising Slogans: Language as a Conveyor of Cultural Characteristics JM Alcántara-Pilar, IM Sánchez-Duarte, ME Rodríguez-López, ... The Role of Language and Symbols in Promotional Strategies and Marketing …, 2018 | 4 | 2018 |
| Satisfaction or delight? A cross-cultural study of loyalty formation linked to two restaurant types ME Rodríguez-López, JM Alcántara-Pilar, S Del Barrio-García Journal of Hospitality and Tourism Insights 6 (5), 2646-2667, 2023 | 3 | 2023 |
Juan Miguel Alcántara PilarProfesor de Comercialización e Investigación de Mercados (UGR)在 ugr.es 的电子邮件经过验证
