Consequences of customer loyalty to the loyalty program and to the company H Evanschitzky, B Ramaseshan, DM Woisetschläger, V Richelsen, M Blut, ... Journal of the Academy of Marketing Science 40 (5), 625-638, 2012 | 617 | 2012 |
How to make brand communities work: Antecedents and consequences of consumer participation DM Woisetschläger, V Hartleb, M Blut Journal of Relationship Marketing 7 (3), 237-256, 2008 | 357 | 2008 |
Mapping the luxury research landscape: A bibliometric citation analysis H Gurzki, DM Woisetschläger Journal of Business Research 77 (August), 147-166, 2017 | 310 | 2017 |
The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers M Michaelis, DM Woisetschläger, C Backhaus, D Ahlert International Marketing Review 25 (4), 404-422, 2008 | 247 | 2008 |
Consumer ethnocentrism in the German market H Evanschitzky, F Wangenheim, DM Woisetschläger, M Blut International Marketing Review 25 (1), 7-32, 2008 | 246 | 2008 |
How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings DM Woisetschläger, P Lentz, H Evanschitzky Journal of Business Research 64 (8), 800-808, 2011 | 221 | 2011 |
Service & solution innovation: Overview and research agenda H Evanschitzky, FV Wangenheim, DM Woisetschläger Industrial Marketing Management 40 (5), 657-660, 2011 | 203 | 2011 |
Sponsorship congruence and brand image: A pre‐post event analysis DM Woisetschläger, M Michaelis European Journal of Marketing 46 (3/4), 509-523, 2012 | 189 | 2012 |
Drivers of brand extension success: What really matters for luxury brands CM Albrecht, C Backhaus, H Gurzki, DM Woisetschläger Psychology & Marketing 30 (8), 647-659, 2013 | 186 | 2013 |
Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions DM Woisetschläger, C Backhaus, TB Cornwell Journal of Marketing 81 (5), 121-141, 2017 | 167 | 2017 |
What to Expect After the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships M Blut, C Backhaus, T Heussler, DM Woisetschläger, H Evanschitzky, ... Journal of Retailing 87 (3), 306-319, 2011 | 148 | 2011 |
Markenwirkung von Sponsoring: Eine Zeitreihenanalyse am Beispiel des Formel 1-Engagements eines Automobilherstellers DM Woisetschläger Duv, 2006 | 93* | 2006 |
Ein Leitfaden zur Anwendung varianzanalytisch ausgerichteter Laborexperimente D Woisetschläger, M Eschweiler, H Evanschitzky Wirtschaftwissenschaftliches Studium 36 (12), 546-554, 2007 | 81 | 2007 |
Fans’ Resistance to Naming Right Sponsorships – Why Stadium Names Remain the Same for Fans DM Woisetschläger, V Haselhoff, C Backhaus European Journal of Marketing 48 (7/8), 1487-1510, 2014 | 79 | 2014 |
Attenuation of negative sponsorship effects in the context of rival sports teams’ fans R Grohs, H Reisinger, DM Woisetschläger European Journal of Marketing 49 (11/12), 1880-1901, 2015 | 78 | 2015 |
Crafting extraordinary stories: Decoding luxury brand communications H Gurzki, N Schlatter, DM Woisetschläger Journal of advertising 48 (4), 401-414, 2019 | 71 | 2019 |
Determinants and consequences of sponsorship fit: A study of fan perceptions. DM Woisetschläger, A Eiting, VJ Haselhoff, M Michaelis Journal of Sponsorship 3 (2), 2010 | 68 | 2010 |
Toward a better understanding of stakeholder participation in the service innovation process: More than one path to success NO Ommen, M Blut, C Backhaus, DM Woisetschläger Journal of Business Research 69 (7), 2409-2416, 2016 | 59 | 2016 |
Drivers of carsharing diffusion in Germany: an actor-centred approach K Lindloff, N Pieper, NC Bandelow, DM Woisetschläger International Journal of Automotive Technology and Management 21 14 (3-4 …, 2014 | 53 | 2014 |
Fußballstudie 2014-Die Markenlandschaft der Fußball-Bundesliga DM Woisetschläger, C Backhaus, J Dreisbach, M Schnöring Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion, 2014 | 48* | 2014 |